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    Given the reluctance of enterprises to abide by environmental regulations which requires an extra cost, this paper explores, from the perspective of corporate strategy management, how to promote their enthusiasm and initiative in dealing with environmental problems. By surveying listed companies’ CEOs, the research finds regulatory stakeholders and media are the primary pressure apperceived by listed companies. The more inclined managers are to treat environmental problem as an opportunity and the stronger sense they have towards environment, the more likely their companies are to adopt a proactive environmental strategy.
    YANG De-Feng, YANG Jian-Hua, LOU Run-Ping
       2012, 24 (3): 140-149.  
    Abstract4474)           
    Given the reluctance of enterprises to abide by environmental regulations which requires an extra cost, this paper explores, from the perspective of corporate strategy management, how to promote their enthusiasm and initiative in dealing with environmental problems. By surveying listed companies’ CEOs, the research finds regulatory stakeholders and media are the primary pressure apperceived by listed companies. The more inclined managers are to treat environmental problem as an opportunity and the stronger sense they have towards environment, the more likely their companies are to adopt a proactive environmental strategy.
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    Analysis on Airport Congestion in Hub-and-Spoke Network Based on Flight Frequency, Congestion Cost and Complementary Airline Alliances
    JI Jie, LONG Yong
       2012, 24 (3): 164-170.  
    Abstract3234)           
    This paper comprehensively analyses the airport congestion in hub-and-spoke network based on flight frequency, congestion cost and complementary airline alliances. We find that there is an overprovision of flight frequency and aircraft size is suboptimal, hence the aggravated problem of congestion. At the same time, we find that the flight frequency is positively related to airlines’ congestion cost and the disutility of schedule delay is negatively related to aircraft’s fixed cost. Complementary airline alliances lead to a higher profit; the price is lower for connecting passengers and higher for local passengers; complementary airline alliances can also internalize the congestion faced by partner airlines, optimize flight frequency and weaken congestion.
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    Model and Empirical Research on the Influence Factors of E-business Technology
    Liu Maozhang and Li Baizhou
       2012, 24 (3): 75-83.  
    Abstract2879)           
    To study the influence factors of Internet-based E-business technology assimilation and their effect, the paper combines Technology-Organization-Environment(TOE) framework into a comprehensive conceptual model to study the assimilation influence factors based on innovation diffusion theory. The model divides e-business technology assimilation process into three stages: initiation→adoption→integration over time. After that, using the sample survey data of the high and new technology enterprises in Heilongjiang province, the paper conducts an empirical research on the theoretical model and hypothesis. The results reveal that there is a great deal of difference in the influence factors at different E-business technology assimilation stages and the same factor has different influence on the different assimilation stages. The experimental results are very important for the providers and adopters of E-business technology and relevant policy-makers.
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    The Mission of Behavioral Finance Researches under Financial Crisis: A Review
    Rao Yulei, Peng Diefeng and Wang Jianxin
       2012, 24 (1): 3-10.  
    Abstract2368)           
    Financial crisis is often recognized as a macro concept. We usually study this topic from the perspective of macro economics. However, the aggregate fluctuations in the financial market are often triggered by the systematic behavioral bias of individuals. In this paper, we review the literature about the behavioral cause and the micro mechanism of the crisis in a systematic way. On the basis of micro behavioral mechanism, we build our review on the core of herd behavior which leads the forming and cracking of financial bubbles and even financial crisis from three dimensions: cognitive bias, financial principal-agent investment and social factors. At last, we demonstrate the perspective of behavioral finance by reconstructing the financial system and point out the trends of behavioral finance studies in the future.
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    Dependence Model and Its Application Based on Higher Moment Volatility and Copula
    YI Wen-De
       2012, 24 (1): 58-66.  
    Abstract2357)           
     A dependence structure model based on higher moment volatility, Copula-NAGARCHSK-M model, is proposed in this paper. The model is used to investigate the dependence structure of logarithmic returns, conditional variances, conditional skewnesses and conditional kurtosises between Shanghai and Shenzhen stock markets based on the consideration that the time-varying conditional variance risk, skewness risk and kurtosis impact on the marginal distributions. The evidences show that the dependence structures of returns, variances and kurtosises between both stock markets are similar, but the dependence structure between skewnesses is similar on the negative directional dependence.
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    On the Gold Pricing Model during the Financial Crisis
    Fan Wei and Fang Sihai
       2012, 24 (3): 8-16.  
    Abstract2273)           
    As a special commodity, gold possesses multiple features: as commodity, currency and hedging instrument. Its currency and hedging features are well manifested during this financial crisis since 2007. We encompass the above three features of gold and decompose gold value into the commodity value, currency value and default risk premium. Using CRB index, USDX and U.S. Treasury CDS spread as variables in our VAR model, we find that USDX is negatively correlated with gold price, while CRB and U.S. Treasury CDS spread are positively correlated with gold price. Specifically, one-lagged CRB, one-lagged USDX, and two-lagged U.S. Treasury CDS spread show strong explanation power. Besides, it also states that the volatility of gold price exhibits clustering, long memory, but no asymmetry is identified in our study.
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    Value Stream Optimization for the Complex R&D Project Based on DSM
    Yang Qing, Lv Jiefeng and Huang Jianmei
       2012, 24 (3): 171-176.  
    Abstract2211)           
    To solve the shortcoming of traditional Design Structure Matrix (DSM) optimization for R&D project, this paper presents the approach of DSM value stream optimization based on value factor. The activity’s ratio of Cost to Time (CTR) and Rework Factor DSM are proposed to reflect synthetically the infulence of value factors including the activity cost, time and rework risk for sequencing optimization of the complex R&D project. Furthermore, the optimization objective function is built based on CTR rework factor as optimization parameters. Finally, for a typical case optimization minimizing the value stream optimization objective function, the result indicates that the feedbacks and the total project cost can be reduced significantly compared to traditional DSM optimization objective.
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    How and to What Extent does the International Financial Crisis Affect China’s GDP?
    WANG Hui-Juan, CHEN Xi-Kang, YANG Cui-Hong
       2012, 24 (3): 3-7.  
    Abstract2139)           
    This paper uses an input-output model of the non-competitive imports type capturing China’s processing exports to calculate the impact of international financial crisis on China’s GDP from the point of export and investment, which are most directly affected by the international financial crisis. The results show that: negative impact of the financial crisis on China’s economy is gradually intensified; in terms of industry the impact is mainly on several key industries. The negative impacts, however, are greatly lessened due to China’s timely implemented macro-control policies.
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    An Exploratory Study on Niche Construction Behaviors of Core Staff in Enterprises
    Yan Aimin,Hu Bin and Qi Lan
       2012, 24 (3): 124-131.  
    Abstract2136)           
    Based on literature review, this study analyzes the inherent shortage of current studies related to core staff and introduces the theory of niche construction into the issue for the first time. Applying critical incident method, exploratory analysis and confirmatory analysis, it develops a questionnaire measuring core staff's niche construction behaviors after an open and a close investigation. The destination behaviors are testified to have seven dimensions, including professional loyalty, self-development, innovation, admonition, coordination and communication, helping and organizational loyalty. A further study shows that the core staff's niche construction behaviors have different strength of positive correlation with both job performance and organizational commitment.
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    Research on the Effectiveness Mechanism of Management Innovation:A Framework Based on Dynamic Capability Perspective
    LIN Hai-Fen, SU Jing-Qin
       2012, 24 (3): 49-57.  
    Abstract2078)           
    When management innovation becomes the most important and sustainable source of competitive advantage for enterprises, its complexity and lagging effect on enterprise performance begin to baffle both theorists and practitioners who intend to improve its effectiveness. Therefore, focusing on adoptive management innovation, this paper attempts to raise a new path or research framework based on enterprise dynamic capability perspective, and further explores the effect of both core managers and organizational elements on dynamic capability, with the purpose of offering a new perspective for further researches on management innovation.
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    Zhao Hongdan and Peng Zhenglong
       2012, 24 (3): 132-139.  
    Abstract1884)           
    Mining determinants of compulsory citizenship behavior (CCB) and their mutual relations is quite helpful for us to expand related theories and guide business practices. Using the grounded theory approach, this paper conducts an exploratory study, and eventually develops a conceptual model of the CCB determinants. More specifically, according to the conceptual model, the determinants of CCB can be induced into three categories: individual factors, objective factors, and environmental factors. The results also show that, individual factors may play an intermediary or a regulatory role on the effects of objective factors or environmental factors on CCB, while interactive effect between objective factors and environmental factors on CCB may also exist.
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    Feature and Trend in the Shifting Action of Exhaustible Resource Enterprises in China
    Li Cunfang , Zhou Dequn and Yang Baohua
       2012, 24 (3): 150-156.  
    Abstract1880)           
    Based on enterprises strategy management and systematic engineering, this paper gives an essential accounts of the exhaustible resources enterprises’ characteristic behavior based on the collection of the 112 projects concerning shift action in China’s these enterprises ranging from 2000 to 2009. This paper explores the process excitation model theoretically and driving factors for the shifting action of these enterprises on the basis of questionnaire survey and action measurement and using the behavior quadrifid graph and trend surface chart. It is concluded that: 1) The enterprises’ shifting action focused on the “high costs - high profits shifting action ” and “lower costs - low profits shifting action”; 2) The enterprises’ shifting actions with high frequency are apparently concentrated in the area with comparatively high profits and costs. In the areas having similar costs, the frequency of shifting action mounts up with the increase of profits.
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    The Impact of Face Lost on Complaint Intention under the Service Failure Circumstance
    DU Jian-Gang, FAN Xiu-Cheng
       2012, 24 (3): 91-99.  
    Abstract1823)           
    Based on face theory, the authors study carefully consumer’s psychology mechanism under the service failure circumstance and develop a conceptual model of complaint intention among the key constructs of face lost and customer’s emotion. In view of the research objectives and research model, a real videotape experiment research methodology is adopted. The authors conclude that face mechanism truly exists in service failure; face lost will impact customer’s emotion and affect complaint intention finally.
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    Study on the Impact of Procedural and Distributive Justice on Alliance Commitment: an Empirical Analysis Based on Chinese Hospital Alliances
    CAI Hao-Wen, SHI Hui-Bin, LI Yuan
       2012, 24 (3): 157-163.  
    Abstract1767)           
    This paper studies the influence of procedural and distributive justice on alliance commitment. Based on Chinese hospital alliances, this paper use factor analysis, hierarchical regression and moderating regression to test the hypotheses. The results indicate that procedural and distributive justice could enhance organizational commitment in alliances, and organizations which have different market position, based on the discrepancy of their characteristics, market environment and alliance position, would respond to different kinds of justice differently. These results constitute a challenge to the dominant perspective of procedural justice and can deepen the justice researches in alliances.
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    A Comparative Study on the Drivers of Customer Loyalty Intentions between State-owned Commercial Banks and Joint-stock Commercial Banks
    Zhang Sha, and Zhao Hong
       2012, 24 (3): 84-90.  
    Abstract1731)           
    In order to compare the loyalty intention drivers between state-owned commercial banks and joint-stock commercial banks, this paper includes the bank type as a moderating variable in the model. The Logit moderated regression results show that customer loyalty intentions vary between state-owned commercial banks and joint-stock commercial banks as customers perceive that the two banks provide with different value equity and different relationship equity. Brand equity, however, is not statistically significant. When all other variables are controlled, state-owned commercial banks have higher perceived value equity than joint-stock commercial banks, but joint-stock commercial banks have a better customer relationship than state-owned commercial banks. The results empirically prove that state-owned commercial banks and joint-stock commercial banks display different customer retention styles. Moreover, the paper also serves as a theoretical support for banks to optimize their marketing investment in future.
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    The First-price and Second-price Auctions with both Commission Rate and Reserve Price
    Wang Mingxi,, Liu Shulin and Wang Shouyang
       2012, 24 (3): 24-32.  
    Abstract1724)           
    In this paper, we examine the first-price and second-price sealed-bid auctions with both commission rate and reserve price, and conclude that: (1) equilibrium bidding strategies are decreasing in commission rate under the two types of auctions; (2) equilibrium bidding strategy is increasing in reserve price under the first-price auction and decreasing in reserve price under the second-price auction; (3) the expected payoff of each bidder is decreasing in both commission rate and reserve price under the first-price auction, and it is independent of commission rate and reserve price under the second-price auction; (4) Revenue Equivalence Theorem still holds; (5) under the two types of auctions, as the commission rate increases, the seller's expected revenue decreases, while the auction house's expected revenue and the total expected revenue of the seller and the auction house may increase or decrease; (6) under the two types of auctions, as the reserve price increases, the seller's expected revenue, the auction house's expected revenue and the total expected revenue of the seller and the auction house may increase or decrease; (7) how to design the optimal reserve price is presented; (8) comparisons between results in this paper and the corresponding ones in previous literature are made.
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    Optimized Study on Solutions for Management Conflict Based on TRIZ
    Yang Bo
       2012, 24 (3): 58-65.  
    Abstract1574)           
    TRIZ is a methodology used for solving issues on inventions and creations, which is proposed based on the patent analysis. It is widely applied in the field of engineering technology innovation, and is also extending to the management domain. This paper firstly defines the specified study scope of management conflict and then designs a TRIZ-based optimized flow pattern to solve business management conflict effectively, utilizing the basic principles of TRIZ and its problem-solving ideas. The TRIZ-based optimized flow pattern is a closed-loop consisting of definition, conversion, solution, prediction, improving, evaluation and control. It identifies some obvious shortages of existing TRIZ-based solutions for management conflict, e.g. the lack of management tools, no feedback loop and so on. As a result it improves the innovation efficiency of business management.
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    Measuring and Functions of New Venture’s Entrepreneurial Orientation: An Empirical Study in China
    Hu Wangbin and Zhang Yuli
       2012, 24 (3): 40-48.  
    Abstract1562)           
    Existing studies focus on entrepreneurial orientation, but still with large divergences on the dimension and function about entrepreneurial orientation of new venture. According to related researches, from a strategic process perspective, we initially define five factors for measuring new venture’s entrepreneurial orientation. A semi-construction interview to new venture is used to examine the scientificity and practicability of this measuring system. After a pilot test, it subsequently modifies the measuring factors to three aspects which include innovativeness, risk-taking and proactiveness. Through 150 effective samples, this paper finally examines the direct and indirect contribution to new venture performance of entrepreneurial orientation in the Chinese enterprises. The findings indicate that entrepreneurial orientation does significantly positively affect new venture performance, but the indirect impact is stronger than direct impact.
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    An Analysis on Business Model of Video Website Based on Business Model Feedback System——A Case Study of Netflix and iQIYI
    Rao Jiayi, Xu Dawei, Qiao Han, Wang Shouyang
       2017, 29 (2): 245-254.  
    Abstract1548)      PDF (1229KB)(7882)      
    With the rapid popularization of Internet, the ecological structure of the online video industry has undergone profound changes. In this paper, we propose a business model feedback system, which includes explicit knowledge of business model consisting of value proposition, business system and profit model, and tacit knowledge of business model composed of key resource capability and external environment. Using this model, this paper makes a systematic analysis and in-depth comparison of business model between Netflix and iQIYI, the representative leaders in the video website industry, and finds that there is a feedback effect between explicit knowledge and tacit knowledge of business model. Based on this finding, we put forward the corresponding enlightenment and suggestion to the business model of enterprise and the development of online video industry.
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       2012, 24 (1): 75-81.  
    Abstract1534)           
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