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The Formation Mechanism of Consumers' Coping Behavior in Product Harm Crisis——A Grounded Research Based on PADM Theory Fan Chunmei, Ye Dengnan, Li Huaqiang    2019, 31 (8): 230-239.   Abstract （298）      PDF （1325KB）（747）       Knowledge map    Based on grounded theory methods, through collecting and analyzing consumer electronics product-harm events related microblogs, applying PADM theory and coping behavior theory, this paper develops a model to explain the formation mechanism of consumers' coping behavior in product harm crisis. The model indicates that consumers form their cognition of product harm crisis based on attributes of the harm crisis, information sources, information channels and event responses, and their cognition is moderated by the characteristics of the companies and consumers. The cognition leads to perceptions of risk, stakeholders and behavior, and further forms their problem-focused coping and emotion-focused coping through a behavior decision process. The findings are of great significance for improving the effects of risk communication and crisis response strategies. Reference | Related Articles | Metrics

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The Relationship among Proactive Personality, Knowledge Sharing and Employee's Innovation Behavior Zhang Zhengang, Yu Chuanpeng, Li Yunjian    2016, 28 (4): 123-133.   Abstract （1484）      PDF （1110KB）（5412）       Knowledge map    Based on the two cognitive perspectives:individual and situational characteristic, this paper tests the relationship among proactive personality, knowledge sharing and employee's innovation behavior using multiple regression analysis of linear models through 199 staffs' questionnaire surveys. In addition, based on trait activation theory, innovation climate's moderating effect between the relationship of proactive personality with knowledge sharing and employee's innovation behavior is also tested. Results of the regression analyses suggest that proactive personality has a positive impact on the employee's innovation behavior, and knowledge sharing has a moderating role between proactive personality and employee's innovation behavior. The results also show that innovation climate negatively moderates the relationship of proactive personality with knowledge sharing and employee's innovation behavior. Higher innovation climate weakens the proactive personality's positive influence to knowledge sharing and employee's innovation behavior. These results further support the basic idea of the trait activation theory. Therefore, creating a good innovation climate to make up the "inadequate" of employee's initiative is a feasible path for managers. Reference | Related Articles | Metrics

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To Disperse or to Concentrate: Customer Concentration and Firm Performance Zhao Shan, Li Guihua Management Review    2023, 35 (2): 294-305.   Abstract （558）      PDF （1279KB）（960）       Knowledge map    Maintaining the relationship with major customers is one of the important sources for firms to obtain competitive advantages and high profits. However, financial dependence and resource allocation for a few major customers may lead to suboptimal results for the overall performance of firms. Based on the data of A-share listed companies in Shanghai and Shenzhen from 2008 to 2017, this paper empirically tests the relationship between customer concentration and firm performance and the potential mechanism of internal and external factors on the relationship. The results show that customer concentration has a negative impact on firm performance; the relationship-specific investment and industry competition degree both aggravate the negative impact of customer concentration on firm performance; by dividing listed companies into state-owned companies and non-state-owned companies according to the ownership, the study further finds that the negative impact of customer concentration on the performance of non-state-owned enterprises is significantly higher than that of state-owned ones. The research results provide theoretical leverage and practical reference for firms to implement customer relation management and resource allocation decisions. Reference | Related Articles | Metrics

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The Influence of Enterprise Negative Events on Brand Extension Evaluation: The Mediating Effect of Perceived Sense of Betrayal Li Yalin, Jing Fengjie    2016, 28 (11): 129-139.   Abstract （476）      PDF （1130KB）（1356）       Knowledge map    Given the increasing occurrence of enterprise negative events, the paper explores how different types of enterprise negative e-vents affect consumers' evaluations of brand extension through the mediator variable of the consumers' perceived sense of betrayal as well as the regulation effect of the psychological distance and brand fit. The research finds that different type of negative events has quite different influence on consumers' evaluations of brand extension through the mediator variable of the consumers' perceived sense of be-trayal. While a subsequent study finds that the psychological distance and brand fit have regulating effects, indicating that closer psycho-logical distance leads to higher perceived sense of betrayal. But the brand fit has some protective effect and it reduces the effects of per-ceived sense of betrayal on brand extension evaluation, i.e. the lower the brand fit is, the smaller effect the perceived sense of betrayal will have on brand extension evaluation. Reference | Related Articles | Metrics

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U-shaped Curve Relationship between Guanxi and Performance and the Moderating Effect of Marketization Process Lu Tingyu, Zhang Xubing, Zhou Yuting, Zhuang Guijun, He Yong Management Review    2025, 37 (7): 141-153.   Abstract （159）      PDF （1333KB）（174）       Knowledge map    Building on institutional theory, this paper examines the impact of distributor-supplier interpersonal guanxi and government-business guanxi on sales performance, as well as the moderating roles of government information transparency and the marketization index. Drawing on 223 paired survey responses from distributors and suppliers in a business-to-business context, as well as government information transparency, marketization index and gross sales, the authors reach following conclusions. First, there is an inverted U-shaped relationship between interpersonal guanxi and sales performance, while government-business guanxi exhibits a U-shaped relationship. Second, government information transparency strengthens the inverted U-shaped relationship between interpersonal guanxi and sales performance, while the marketization index weakens this effect. Third, government information transparency enhances the U-shaped relationship between government-business guanxi and sales performance, while the marketization index weakens this effect. Additionally, we discuss the theoretical contributions, practical implications, limitations, and future research directions. Reference | Related Articles | Metrics

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An Empirical Study on the Impact of Online Reviews on Consumers' Purchasing Intention Du Xuemei, Ding Jingyu, Xie Zhihong, Lei Lifang    2016, 28 (3): 173-183.   Abstract （1461）      PDF （1331KB）（8639）       Knowledge map    Online word-of-mouth (WOM) has been playing an increasingly important role in consumers' purchasing decisions for the reason that Internet has greatly amplified the influence of WOM on consumers. This paper researches the online review which is one of the main forms of online WOM. It firstly develops a conceptual model for online reviews' power on consumers' purchasing intention which includes the receiver professional ability as the control factor, then raises corresponding hypotheses. Finally, the model and the hypotheses are tested and revised by empirical methods. The results of this paper show factors of functional value including the quantity, the quality and the titer of the comments affect consumers' purchasing intention positively. Besides, factors of receiver's mental representations including perceived risk, involvement and trust propensity have positive influence on online reviews' power on consumers' purchasing intention. Meantime, the receiver professional ability adjusts the relationships between the quality as well as the quantity of the comments and consumers' purchasing intention, but not the relationship between perceived risk and consumers' purchasing intention. Reference | Related Articles | Metrics

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Investment Strategy of Cryptocurrency Market Based on Disposition Effect and Momentum Effect Liu Shuai, Fang Yong, Wang Shouyang Management Review    2024, 36 (6): 94-106.   Abstract （290）      PDF （1433KB）（260）       Knowledge map    This paper selects capital gains overhang as a proxy variable for disposition effect, using public data and measurement methods to empirically test and confirm the existence of disposition effect and momentum effect in the cryptocurrency market. Three types of investment strategies have been designed for an investment pool that contains only cryptocurrency assets and no other traditional assets under the guidance of disposition effect and momentum effect. The investment targets of this paper are not only some cryptocurrencies with large market capitalization, such as Bitcoin and Ethereum, but more varieties, accounting for more than 95% of the total market value of all cryptocurrencies. Under various parameter settings, the investment strategy that combines these two effects outperforms any strategy based on a single effect, and the three types of investment strategies directed by investor irrational behavior guidance are all better than the equal weight model which are robust and universal. In particular, this paper also discusses the duration of the momentum effect and disposition effect in the cryptocurrency market, the parameter selection of capital gains overhang and the ordering period parameter setting of the momentum strategy. It is found that the cryptocurrency market changes faster than the stock market, and the iteration cycle is shortened a lot. In addition, the momentum effect lasts no more than two weeks and the impact of disposition effect on the rate of return are within half a month in the cryptocurrency market. It is only valid to use daily data or higher frequency data to calculate the amount of capital gains overhang and to conduct back-testing to test the existence of disposition effect. On the contrary, the use of low-frequency weekly data is invalid. When the ordering period of the momentum strategy exceeds half of the duration of the momentum effect, the momentum strategy is not significantly affected by the ordering period parameter. Reference | Related Articles | Metrics

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Mitigating Turnover Intention Caused by Perceived Overqualification: The Three-order Interaction of Organizational Belongingness and Need of Belonging Chen Lanlan, Jiang Xinhui, Wang Maolin, Wang Yanling, Chen Nannan Management Review    2024, 36 (6): 169-182.   Abstract （302）      PDF （2312KB）（265）       Knowledge map    The present research shifts the eyesight to need of relatedness, proposing that organizational belongingness can effectively buffer the impact of perceived overqualification on turnover intention. The job embeddedness model provides a theoretical basis for developing this hypothesis. Furthermore, drawing upon a “needs-supplies fit” perspective, the research identifies the boundary condition of the moderating effect - specifically, the level of an employee’s need of belonging. This leads to the development of a three-order interaction model. The expected significant three-order interaction is found in Study 1. In contrast to Study 1, Study 2’s sample consists of 261 factory workers with different education levels. Moreover, Study 2 supports the notion that turnover intention can predict objective voluntary quitting one year later. This study contributes new theoretical and practical implications for reducing the turnover tendency among employees with high perceived overqualification. Reference | Related Articles | Metrics

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Innovation of Brand Competitiveness Enhancement Model of FMCG Enterprises——A Case Study of Tsingtao Beer from the Perspective of Dynamic Capability Zhang Feng, Huang Yi, Yao Ge, Tan Xiongkai Management Review    2022, 34 (9): 327-338,352.   Abstract （553）      PDF （2071KB）（790）       Knowledge map    Brand competitiveness enhancement mode has been a focus of concern in academia and industry, but so far as fast moving consumer goods (FMCG) brands are concerned, their competitiveness enhancement is full of challenges due to such factors as product homogenization and fierce market competition. Dynamic capability of a FMCG enterprise refers to its ability to fully mobilize and coordinate existing resources in the dynamic changing market environment and take appropriate response strategies in time according to market changes. From the dynamic capability perspective, this study focuses on the improvement of FMCG brand competitiveness based on the practical experience of Tsingtao Brewery with such phased objectives as customer acquisition, customer maintenance and customer loyalty. According to the development history of Tsingtao Beer, this paper makes a vertical analysis on the product structure optimization stage, the channel segmentation expansion stage and the brand viscosity enhancement stage. We also compare and analyze the successful experience of Tsingtao Beer in Shijiazhuang and its failure experience in Chengde, and develop a novel model for improving the competitiveness of FMCG brands. Finally, we comb out a new path mode to improve the brand competitiveness of FMCG enterprises. This model enriches the relevant theoretical literature of brand competitiveness and provides a reference for other FMCG enterprises to improve their brand competitiveness. Reference | Related Articles | Metrics

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The Relationship between the Usage of Environmental Games and Normative Environmental Motivation—A Longitudinal Experimental Investigation of Gamification Intervention Qi Hang, Si Teng, Wang Guangchao, Shao Shuai, Ma Shoufeng Management Review    2025, 37 (6): 238-251.   Abstract （210）      PDF （1415KB）（142）       Knowledge map    Under the background of the digital economy, the environmental games represented by Ant-Forest have led the gamification fashion of environmental protection, which is also an example of the technology-empowered environmental governance innovation. Although previous studies have confirmed that environmental games promote pro-environmental behavior, most of the existing studies are cross-sectional surveys, which can hardly smooth out the dispute about the relationship between the continuous use of environmental games and the normative environmental motivation, and to confirm the short-term and long-term effects of gamification interventions. This study recruits 141 subjects who have rare experience with Ant-Forest and first organizes a two-stage randomized field experiment. In the first stage (30 days), the subjects are randomly assigned to four experimental groups to receive corresponding experimental treatments and participate in a questionnaire survey before and after the experiment. In the second stage (110 days), all subjects do not receive any intervention and only participate in the follow-up survey at the end. A series of statistical analyses indicate that (1) normative environmental motivation can significantly positively predict the willingness to use environmental games a month later, but the willingness to use environmental games cannot predict normative environmental motivation in the future; (2) gamification intervention significantly improves the environmental concern and psychological ownership of players, and it is sustainable after the intervention is weakened or even disappear, while the traditional intervention, environmental appeals, can only significantly improve the environmental concern. (3) A negative interaction effect is observed between gamification intervention and environmental appeals. Therefore, gamification intervention with extremely low social and economic costs can be an effective alternative to environmental appeals. However, the government still needs to take comprehensive measures to train the public to “form a lasting and universal green lifestyle”. This study makes certain theoretical contributions to the exploration of the internal mechanism of how the sustainable use of environmental games influences players’ psychology and motivations. Reference | Related Articles | Metrics

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How to Make Your WeChat Brand Posts Popular?——Empirical Evidence from Well-known Brands Peng Chenming, Zhang Sha, Zhao Hong    2016, 28 (12): 176-186.   Abstract （397）      PDF （1148KB）（897）       Knowledge map    WeChat is the largest and youngest mobile social networking app in China. Due to its massive number of users, high user stickiness, and low marketing costs, many companies have used WeChat as a new communication tool to push branded posts to their subscribers. Compared to other social media sites such as Facebook, WeChat is relatively new and has unique features. Thus, there are too few theories that guide companies to implement effective WeChat communication strategies. Based on 334 WeChat posts from 8 wellknown brands across 4 industries, this study investigates possible drivers of WeChat post popularity (measured by the number of reads/likes). Our results show that how a post is positioned, how long it is posted, and how informative it is affect both the number of reads and the number of likes. The presence of promotional information in the post title only affects the number of reads. We also find a marginal significant negative effect of the (warm) color of the cover picture on the number of reads. However, vividness and entertainment do not have a significant effect on WeChat post popularity. Reference | Related Articles | Metrics

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Research on the Value Co-creation Path of the “Belt and Road” Enterprise Technology Standards Alliance: The Case of Haier Ecosystem Cao Xin, Liu Yao, Zhou Qing, Liu Renhuai Management Review    2025, 37 (7): 275-288.   Abstract （162）      PDF （9081KB）（196）       Knowledge map    BRTSA as a new form of organization for enterprises to go overseas in a group, the value co-creation of alliance subjects has become an important means to enhance competitive advantage. In this paper, a longitudinal case study of the Haier ecosystem reveals the following results. Firstly, BRTSA value co-creation presents an evolutionary path of “chain integration-network synergy-ecological empowerment”, through the resource integration of “aggregation-optimization-reconstruction” and the interactive cooperation of “complementarity-interaction-openness”. It links upstream and downstream resources of the industry chain, synergizes multi-chain integration relationship network and builds cross-domain value ecology, which promotes the leap of alliance technology standards and standard products. Secondly, BRTSA value co-creation has an inherent mechanism of joint construction and sharing. The main body of the alliance reaches consensus on technical standards and improves technical innovation capability; the alliance as a whole builds technical standards and promotes the transformation of technical achievements; the alliance eco-sharing boosts the value-addedness of technical standards and strengthens the empowerment of technological leadership, thus realizing the value symbiosis of the main body and the sustainable development of the alliance. Thirdly, compared with the traditional enterprise technology standard alliance, BRTSA has the new features of adaptability, synergy and leapfrogging. This paper clarifies the attribute characteristics of BRTSA, constructs the alliance value co-creation path process model and internal mechanism, which not only enriches the theoretical connotation and extension of the enterprise technical standard alliance, and deepens the alliance value co-creation process research and application situation, but also provides practical inspiration for enterprises to enhance technical standardization capability and international competitive advantage. Reference | Related Articles | Metrics

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The Double-edged Sword Effect in Organizational Behavior Research: Typical Patterns and Strategy Suggestions Zhang Jiaojiao, Luo Wenhao Management Review    2022, 34 (9): 195-207.   Abstract （633）      PDF （1371KB）（2122）       Knowledge map    Mainstream organizational scholars tend to look at either the positive or negative influence of independent variables on dependent variables. However, this simple approach contrasts with the complicated phenomena in management practices. It is also less conducive to the meaningful integration of different studies. As a result, research on the double-edged sword effect has emerged in recent years. Though there are increasing studies examining the double-edged sword effect, it is worth noting that the interpretation of the effect remains unclear, the underlying mechanism is ambiguous, and the corresponding research pattern is often inappropriately used. By systematically analyzing 137 organizational behavior studies demonstrating the double-edged sword effect in both Chinese and English, this study clarifies the nature of the double-edged sword effect, identifies two major motives for conducting research on the topic, and classifies the existing research pattern into three main types (direct effect, indirect effect and moderating effect) and six sub-types. This study also offers five explanations of the potential theoretical basis for research on the double-edged sword effect. Finally, we offer practical suggestions for future researches. The present study is expected to demonstrate the potential contribution of researches on the double-edged sword effect, and to inspire more valuable future studies. Reference | Related Articles | Metrics

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Better Late than Never: The Impact of Negative Records on Corporate Social Responsibility and Performance Analysis Li Zhengren, Wang Yanyu, Shi Wenhua Management Review    2020, 32 (9): 239-250.   Abstract （559）      PDF （1174KB）（868）       Knowledge map    Could an enterprise which suffers negative records compensate for its bad behavior by fulfilling its social responsibility? Based on the existing researches on social responsibility motivation and impression management theory, this paper proposes the compensation mechanism of social responsibility, and suggests that social responsibility can effectively compensate for the negative impact of negative records on enterprises. Employing the panel data of Chinese A-share listed companies from 2010 to 2019, the hypothesis is tested. The results show that enterprises with negative records tend to better fulfill their social responsibilities, and this relationship is positively moderated by the firm age and negatively moderated by the proportion of state-owned shares in enterprises. Furthermore, this paper verifies that enterprises with negative records have significantly better performance by more positively fulfilling their social responsibility as a compensation means. The conclusion of this paper theoretically deepens the theory of social responsibility motivation. In practice, it provides theoretical reference for enterprises to devote themselves to their social responsibility. Reference | Related Articles | Metrics

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Literature Review on Multilateral E-commerce Platforms: Theoretical Evolution, Regulatory Focus, and China's Issue Duan Litao, Lu Chaonan, Li Sirui, Peng Geng, Lv Benfu Management Review    2023, 35 (11): 179-193.   Abstract （451）      PDF （1861KB）（363）       Knowledge map    Multilateral e-commerce platforms have penetrated into all walks of life, but there are relatively few theoretical studies on multilateral e-commerce platforms. We first review the development of platform theory. Platform theory originated from the study of two-sided market, and then with the development of Internet technology, the research focus gradually shifted to multilateral e-commerce platform. At present, the research on multilateral e-commerce platforms still lacks a systematic theoretical framework, and mainly focuses on explaining the new phenomena and problems accompanying multilateral e-commerce platforms. On the basis of summarizing the literature, this paper summarizes the focus of research on the regulation of multilateral e-commerce platforms according to some realistic performances:price discrimination, algorithm collusion and platform monopoly, and puts forward two main problems faced by China's multilateral e-commerce platforms. Finally, this paper summarizes the research status of platforms at home and abroad, and puts forward three issues for future research on multilateral e-commerce platforms:the definition of platform boundary, the governance of platform economy and the anti-unfair competition regulation. Reference | Related Articles | Metrics

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The Mechanism of How Organizational Green Culture Influences Firm Frugal Innovation: The Role of Green Supply Chain Learning and Green Organizational Identity Ye Jiangfeng, Qin Weiwang, Hao Bin Management Review    2024, 36 (6): 146-156.   Abstract （301）      PDF （1761KB）（400）       Knowledge map    Frugal innovation, as a new innovation paradigm under resource-constrained situation, can avoid excessive consumption of production resources and ecological environment. It promotes firms’ value innovation and social sustainable development, facilitating the realization of the “carbon neutral and carbon peak” target. Although the practice and study of frugal innovation have been actively carried out, the formation mechanism of frugal innovation need to be further explored. Based on the survey data of 224 questionnaires from manufacturing firms in the Yangtze River Delta region, this study aims to determine the impact of organizational green culture on frugal innovation and thus proposes a moderated mediation model to explore the mediating effect of green supply chain learning (green supplier learning and green customer learning) and the moderating effects of green organizational identity in the above process. The results show that organizational green culture has a significant positive impact on frugal innovation. Green supplier learning and green customer learning mediate the relationship between organizational green culture and frugal innovation. Green organizational identity positively moderates the mediating effect of green supplier learning and green customer learning on the relationship between organizational green culture and frugal innovation. This study enriches and deepens the application of organizational culture theory, organizational learning theory and organizational identity theory in firms carrying out frugal innovation, and provides an unprecedented insight into the formation mechanism of frugal innovation. Reference | Related Articles | Metrics

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Do Emotions and Relationships in Brand Community Inspire Recommendations?——Research on the Influence of Customer Psychological Attachment on Their Recommendation Intentions Zhang Depeng, Lin Mengfei, Chen Chunfeng, Liu Si    2019, 31 (2): 155-168.   Abstract （455）      PDF （1251KB）（639）       Knowledge map    From both emotional and relational perspectives, this paper puts forward an integrated model based on social exchange theory and social identity theory. It explores the interactive influence of double-dimension psychological attachments and relationship factors on recommendation intentions. Psychological attachments base on identity and object,and relationship factors include relationship intensity and community atmosphere. This paper is written in the context of brand community. Through the questionnaire and experiment of empirical research, the results show that customer psychological attachment has a positive impact on recommendation intentions. Specifically, community psychological attachment is more intense than brand attachment on referrals of community, and brand psychological attachment is more intense than community attachment on referrals of brand. Community identity plays a media role between customer psychological attachment and their recommendation intentions. The relationship is regulated by the atmosphere of community atmosphere, that is, compared with low community atmosphere, the influence of customer psychological attachment on their recommendation intentions will be stronger in high community atmosphere. The relationship is also regulated by relationship intensity, that is, compared with high relationship intensity, the influence of customer's psychological attachment on their recommendation intentions is stronger in low relationship intensity. Reference | Related Articles | Metrics

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Auction Theory and Design: A Review of the Contributions of the 2020 Nobel Prize Winners in Economics Cao Zhigang, Qiao Han, Yang Zaifu Management Review    2020, 32 (10): 3-10.   Abstract （1029）      PDF （1124KB）（1477）       Knowledge map    This paper briefly reviews the major contributions of Milgrom and Wilson, winners of the 2020 Nobel Prize in Economics, in auction theory and design and its practice. This award is a renewed recognition of fundamental contributions to both theory and practice. The two economists with a solid background in operations research and management science, whose research embodies the distinctive style of pragmatism and truth-seeking and the unity of knowledge and action, are shining examples of the positive interaction between economic theory and practice. The works of the two winners have a big impact on management science and serve as a bridge between management science and economics. We also explore the implications of their works to the development of Chinese economics and management science, and to China's economic development, especially to the question of how to make best use of the market in allocating resources. Reference | Related Articles | Metrics

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Rookie Independent Directors and Stock Price Crash Risk Cao Feng, Zhang Xueyan Management Review    2023, 35 (8): 268-282.   Abstract （356）      PDF （1317KB）（406）       Knowledge map    Rookie independent directors (RIDs) refer to those who serve as independent directors for the first time and lack experience in the board of directors. Will they lead to ineffective supervision due to their lack of independence and experience or lead to more effective supervision because they are motivated to build personal reputation and more independent? This paper explores the above questions from the perspective of stock price crash risk which has a significant impact on the capital market and investors and can comprehensively reflect the supervision effect of the RID. Research findings:RIDs increase the risk of stock price crash. Further analysis shows that when RIDs have industry expertise, a not very busy schedule, an academic background, overseas experience and exposure to a strict legal environment, their positive impact on the stock price crash risk is weakened. The mechanism test shows that poor performance of RID (as evidenced by their lack of dissenting voices or resulting in lower quality of corporate information disclosure), which is the path through which RIDs influence the risk of stock price crash. On the one hand, this study enriches the literature on the RIDs and stock price crash risk. On the other hand, it has enlightening significance for deeply understanding the governance behavior and effect of RIDs, improving the mechanism of selecting and hiring independent directors, and promoting the steady and healthy development of capital market. Reference | Related Articles | Metrics

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From Theory to Practice: Further Exploration of Renli Gu Jifa, Zhao Minghui, Zhang Lingling Management Review    2021, 33 (5): 57-63.   Abstract （392）      PDF （1267KB）（520）       Knowledge map    Since the advent of the Wuli-Shili-Renli system methodology in 1995, it has received unanimous attention and recognition and has become the typical oriental system methodology. Among them, Wuli and Shili have been fully demonstrated and supported by natural science and management science, while the most difficult Renli needs further exploration from theory to practice. On the basis of previous researches and recent thinking, from the perspective of systems engineering research, this paper puts forward six key elements in theory and summarizes 14 useful softwares in practice of Renli, thus pushing Renli research from qualitative description to quantitative expression and calculation. Reference | Related Articles | Metrics