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Research on Enterprise Digital Maturity Model Wang Hecheng, Wang Siwei, Liu Renhuai Management Review    2021, 33 (12): 152-162.   Abstract （1240）      PDF （1423KB）（2494）       Knowledge map    Nowadays, digital technology has gradually dominated the technological development. To catch up with this fast-growing dynamic digitalization trend, most enterprises have initialized their digital transformation, which has attracted wide attention of the society. In the process of digitalization, to seek the most adaptive solution to advance the transformation, it becomes vital for each enterprise to identify the current digitalization level of its own. Based on the analysis of the connotation and essence of digitalization and enterprise digital transformation, this paper explores the concept of enterprise digital maturity in combination with the actual needs. Then research team identifies key process areas and specific evaluation metrics through literature research and panelist review. Further, a digital maturity model (DMM) is developed. This model includes five key process areas (strategy and organization, infrastructure, business process and management digitalization, integrated integration, digital performance), 19 primary indicators and 63 secondary indicators. Compared with the current domestic and international evaluation models, this DMM can better present the changes of enterprise operational pattern and the comprehensive fusion and system application of digital technology under the digital commercial ecology. Not only can it provide researchers with insights on digital emerging phenomena, but provide methods and tools for enterprises to assess their digital integration, helping them to establish strategic goals and implementing programs for digital transformation. Reference | Related Articles | Metrics

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ChatGPT+Finance: Eight Noteworthy Research Directions and Issues Wang Shouyang, Li Mingchen, Yang Kun, Lin Wencan, Jiang Shangrong, Wei Yunjie Management Review    2023, 35 (4): 3-11.   Abstract （1111）      PDF （1225KB）（1147）       Knowledge map    The emergence of ChatGPT marks the beginning of a new revolution in artificial intelligence. The innovative generative AI technology represented by ChatGPT will significantly impact the research paradigm of economics and the systemic ecology of the financial industry. This paper outlines the developmental trajectory of ChatGPT, analyzes its applications and future prospects in the financial field, and discusses the potential impact and regulatory risks. Undoubtedly, ChatGPT will bring many significant challenges to the field of finance. To promote high-quality development in China’s financial industry and related researches, this paper proposes eight noteworthy research directions and issues for the academic community. Reference | Related Articles | Metrics

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Visualizing the Landscape of Anti-monopoly Research in the Digital Economy——Based on a Bibliometric Method Ji Xu, Li Xuerong, Lin Chen, Lin Ping, Qiao Han Management Review    2021, 33 (10): 12-21.   Abstract （500）      PDF （7065KB）（911）       Knowledge map    In a digital era, an increasing number of emerging Internet platform companies have risen rapidly, profoundly changing the way the economy and society operate. While the platform economy is booming, governance concerns regarding platform competition and monopoly are increasing, calling researchers to re-examine the issue of anti-monopoly, which relates to various aspects such as fair market competition, enterprise innovation, and social public interests. In this paper, we conduct a bibliometric analysis of papers which research anti-monopoly issues from database in Web of Science and CNKI. Research history, current situation and trends of anti-monopoly issues are identified by descriptive statistics, keyword co-occurrence analysis and co-citation network analysis and other bibliometric methods. The results indicate that:(1) Domestic and foreign scholars mainly from economics and law have conducted comprehensive research on anti-monopoly. Among which, research from developed countries in Europe and the United States is prevailing, meanwhile, domestic research develops rapidly. (2) Early research focuses on the anti-monopoly impact at the macro level such as laws, industries, and policies. Afterwards, monopoly behaviors and antitrust cases have been further studied. Moreover, new research focuses such as bilateral market theory, market dominance, digital economy, and platform economy have emerged in recent years. (3) Difficulties and challenges still exist in anti-monopoly research. In the digital era, business model innovation keeps a fast speed, and artificial intelligence technologies make monopolistic behaviors difficult to identify, define, and analyze. There is also a gap between academic research and policy regime. This paper proposes a future research agenda and the promising research area, such as big data and anti-monopoly, related market definition, platform supervision, and competition policy design. Reference | Related Articles | Metrics

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Business Model Diversification and the Mechanism of Value Creation: Resource Synergy or Context Interconnection? A Case Study of Meituan from 2010 to 2020 Jiang Jihai, Tang Qian, Wang Fengquan Management Review    2022, 34 (1): 306-321.   Abstract （590）      PDF （1647KB）（908）       Knowledge map    Business model diversification is a typical innovation path for companies seeking value creation, but the causes and consequences of its value creation are still unclear. This paper starts from a new perspective of business model contextualization, discussing the value drivers of business model diversification and the intrinsic mechanism of value creation. First of all, through the coding of case materials, we recognize three value drivers of business model diversification: time-based context interconnection (such as frequency, time, continuity, etc.), space-based context interconnection (such as location-based services, efficient connection, etc.), and proposition-based context interconnection (such as user portrait, functional needs, emotional needs, etc.). Secondly, based on the theoretical basis of service-dominant logic, network effects, and customer collaboration, combined with the case of Meituan, this paper deeply analyzes the intrinsic mechanism of the effect of various value drivers on value creation. Finally, the theoretical framework of the relationship between the value drivers of business model diversification and the results of value creation is summarized. The results of this study show that time-based context interconnection provides users with a one-stop consumption experience, and promotes the increase in the number of users, conversion rate, transaction frequency and other indicators; space-based context interconnection provides diversified and three-dimensional insight into consumer demand and reduces transaction cost, can increase user stickiness, transaction frequency, customer unit price, and monetization rate; proposition-based context interconnection provides users with accurate overall solutions and more value, and promotes the increase in the number of users, conversion rate, customer unit price, monetization rate and other indicators. The three value drivers work together to enhance the creation of value in context. Reference | Related Articles | Metrics

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The Bilateral Market Governance Path of Platform Economy Anti-monopoly——Based on the Case Study of Alibaba Monopoly Event Chen Tingqiang, Shen Jiaxian, Yang Qinghao, Hu Yi Management Review    2022, 34 (3): 338-352.   Abstract （824）      PDF （2622KB）（857）       Knowledge map    On April 10, 2021, the State Administration for Market Regulation imposed a fine of RMB18.228 billion on Alibaba for its monopoly behavior, which aroused people’s attention to the monopoly of platform economy. This paper takes Alibaba monopoly event as the case study object, comprehensively sorts out the anti-monopoly background at home and abroad, the related events of Alibaba monopoly event and the impact of the event, and reveals the necessity and importance of platform economy anti-monopoly. Focusing on the anti-monopoly governance of platform economy, this paper analyzes the bilateral market model of platform economy and the relationship between platform economy monopoly and data, and analyzes the causes of platform economy monopoly behavior based on the theory of bilateral market. Based on this, this paper deeply explores the characteristics of platform economy monopoly and the difficulties in anti-monopoly regulation of platform economy. In addition, from the perspective of bilateral market regulation, the relevant paths and measures in relation to bilateral market governance are proposed, such as strengthening the precise definition of platform economy monopoly market, consummating the unified identification of platform economy monopoly behavior, and improving the actual effect of platform economy monopoly regulation. This study has theoretical significance and practical value for the further development of anti-monopoly regulation of Chinese platform economy. Reference | Related Articles | Metrics

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Critical Success Factors for Internationalization of Chinese Chain Retailers: The Case of MINISO Tian Xin, Xu Shaodi, E Erjiang, Wu Zhaosong, Ye Guofu Management Review    2021, 33 (12): 339-352.   Abstract （592）      PDF （2123KB）（816）       Knowledge map    Internationalization is one of the most intensive trends among many retailing magnates in recent decades. However, there are few successfully internationalized retailing enterprises in China and few researches are conducted in the context of Chinese retailing industry. This paper examines the internationalization process including business model and critical incidents of MINISO, a Chinese chain retailing enterprise that has internationalized at a fast speed rarely seen, and identifies critical success factors for its internationalization based on Wuli-Shili-Renli system approach. We show that MINISO, under the guide of virtual retail enterprise model, rolls out stores globally through franchise system innovation, supply chain integration and brand exportation externally and improves the value of its supply chain and brand internally by utilizing ambidextrous innovation capability. This paper enriches the retail internationalization study by adding Chinese cases into the analytic framework, and indirectly proposes a strategic decision-making model of retail internationalization. Reference | Related Articles | Metrics

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A Study on the Process Model of Organizational Digital Transformation and Corporate Case Analysis Chen Guoquan, Wang Jingyi, Lin Yanling Management Review    2021, 33 (11): 28-42.   Abstract （440）      PDF （1406KB）（763）       Knowledge map    Existing literature lacks global, systematic and dynamic research on the process of organizational digital transformation. This study puts forward a process model of organizational digital transformation, which includes eight stages:decision-making, organization, digital mobilization, digital training, implementation, evaluation, effectiveness and feedback. After that, this study uses this process model as a framework to explore Foton's digital transformation, and expounds its specific practices at every stage, further explaining the connotation of the process model. This research has theoretical contributions to the research on digital transformation process, and has practical value for corporate to implement digital transformation. Reference | Related Articles | Metrics

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The Double-edge Sword Effects of Ambidextrous Leadership——An Integrated Model of Two Approaches Based on Cognitive Strain and Vitality at Work Zhao Hongdan, Guo Limin, Luo Jinlian Management Review    2021, 33 (8): 211-223.   Abstract （723）      PDF （1306KB）（730）       Knowledge map    Ambidextrous leadership refers to leaders who solve conflicts and tensions with paradox thinking. Although abundant studies have demonstrated the positive impact of ambidextrous leadership on employees' behaviors and performance, the negative consequences of ambidextrous leadership have been neglected. Based on the cognitive-affective system theory of personality (CAPS), the present paper aims to explore the process and boundary condition of how ambidextrous leadership influences employees' task performance from both the cognition and affective perspectives. Specifically, we investigate the mediating roles of employees' cognitive strain and vitality at work in the ambidextrous leadership-task performance association. Employing a two-wave questionnaire survey, 278 valid data are obtained from full-time employees of enterprises located in Shanghai, Beijing, Gansu, and Henan. Consistent with hypotheses, the analysis results based on bootstrapping method show that:(1) there is a significant multiple indirect effect of employees' cognitive strain and vitality at work in the mechanism of how ambidextrous leadership influences employees' task performance; (2) with respect to the affective process, ambidextrous leadership could enhance employees' vitality at work and consequently task performance; (3) with respect to the cognition process, ambidextrous leadership increases employees' cognitive strain, which in turn diminishes employees' task performance; (4) the total indirect effect of ambidextrous leadership on employees' task performance via cognition path (cognitive strain) and affective path (vitality at work) is significant and positive; (5) Chinese traditionality not only moderates the relationship between ambidextrous leadership and employees' vitality at work, but also moderates the indirect effect of ambidextrous leadership on employees' task performance (via vitality at work), such that the relationship is stronger under low Chinese traditionality than under high. However, Chinese traditionality has no moderating effect on the ambidextrous leadership-employees' cognitive strain association. With these findings, the present study extends the research concerning the effects of ambidextrous leadership, further clarifies the process and boundary condition under which the ambidextrous leadership affects task performance, and offers practical implications for organizations to utilize ambidextrous leadership flexibly and effectively. Reference | Related Articles | Metrics

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Research on the Influence of Personalized Intelligent Recommendation on Consumers’ Online Impulse Buying Intention Fan Wenfang, Wang Qian Management Review    2022, 34 (12): 146-156,194.   Abstract （624）      PDF （1390KB）（695）       Knowledge map    With the rapid development of mobile internet era and the continuous application of high-tech such as artificial intelligence, personalized intelligent recommendation has become an important marketing method for e-commerce platform enterprises to meet consumers’ diversified preferences. Practice shows that personalized recommendation has an important impact on consumers’ buying behavior, and it helps to improve the performance of e-commerce platforms. Based on the flow experience theory and the perceived value theory, this paper discusses the influence of personalized intelligent recommendation on consumers’ online impulse purchase intention, and this mechanism of flow experience, perceived practical value and quality of online reviews. Through the investigation of 548 e-commerce platform consumers, the empirical study finds that personalized intelligent recommendation and its related dimensions (information presentation, system interaction and community influence) positively affect consumers’ online impulse purchase intention. Flow experience and perceived practical value mediate the positive relationship between personalized intelligent recommendation and consumers’ online impulse purchase intention. The quality of online reviews plays a moderating role in the impact of personalized intelligent recommendation on consumers’ online impulse purchase intention. The higher the quality of online reviews, the stronger the positive impact of personalized intelligent recommendation on consumers’ impulse purchase intention. Reference | Related Articles | Metrics

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Digital Business Model Design:Multiple Case Studies of Enterprise's Digital Transformation and Business Model Innovation Qian Yu, Sun Xinbo Management Review    2021, 33 (11): 67-83.   Abstract （867）      PDF （2110KB）（633）       Knowledge map    Under the wave of digital economy, in the face of increasing integration between cross-border disruptors and technologies, traditional enterprises have to implement digital transformation. Although digital technology provides opportunities for enterprises to develop and adjust business models to achieve digital transformation, relevant researches focus only on the nature of digital transformation, without in-depth attention to changes in the business model architecture system in the digital context. The study uses multiple case studies to analyze 5 business models related to digitization in manufacturing companies, extracting 4 different types of digital business models, and then deconstruct digital business models into digital value proposition, digital value creation and digital value acquisition. After that, the design principles of digital business models are explained in detail. Finally, the dual attributes of business models are used to identify the innovative sources of digital business models. Reference | Related Articles | Metrics

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The Typology of Digital Transformation Strategies and the Choice of Transformation Modes of Traditional Firm Wang Yonggui, Wang Linlin Management Review    2021, 33 (11): 84-93.   Abstract （667）      PDF （1312KB）（623）       Knowledge map    The choice of digital transformation strategies and transformation modes are the core issues of the research on firms' digital transformation. However, the digital transformation practice of traditional firms is not optimistic since the majority of firms' transformation fails to achieve expected results. Thus how to choose a digital transformation strategy and a digital transformation mode is still an unsolved important problem in both the theoretical research and the practice of traditional firms' digital transformation. This paper innovatively identifies the typology of traditional firms' digital transformation strategies, and then analyzes the selection of firms' digital transformation strategies and transformation modes from the perspective of strategy and mode matching. Specifically, this paper divides traditional firms' digital transformation strategy into four strategies-change-dependent, ecological-oriented, business-oriented and technology-oriented -by proposing two key dimensions, i.e., digital resource input and organizational adaptability. On this basis, this paper develops a new process model for matching traditional firms' digital transformation strategy and transformation mode, which provides valuable insights to the literature and the practice. Reference | Related Articles | Metrics

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Impacts of Paradoxical Leadership Behavior on Employee Creativity Tao Houyong, Wu Qianqian, Hu Wenfang Management Review    2022, 34 (2): 215-227.   Abstract （669）      PDF （1374KB）（618）       Knowledge map    Based on social cognitive theory and the dual pathway to creativity model, this paper explores the mechanism of how paradoxical leadership behavior influences employees’ creativity from the perspective of employees’ behavioral response, adopts questionnaire survey data including 256 leader-subordinates dyads from Wuhan, Guangzhou, Suzhou etc. Specifically, this study investigats the mediating role of employees’ hard work and smart work, the moderating role of employees’ regulatory focus between paradoxical leadership behavior and employees’ creativity. The results show that paradoxical leadership behavior has significant positive influence on employees’ creativity. Employees’ hard work and smart work partly mediates the relationship between paradoxical leadership behavior and employees’ creativity. Employees’ one-dimensional regulatory focus negatively moderates the relationship between paradoxical leadership behavior and employees’ hard/smart work. Furthermore, employees’ one-dimensional regulatory focus negatively moderates the indirect effect of paradoxical leadership behavior on employees’ creativity via employee hard/smart work. Paradoxical leadership behavior has a stronger positive effect on employees’ hard work when employees have both high promotion and high prevention regulatory focus. This paper enriches the influence mechanisms of paradoxical leadership behavior on employees’ creativity and echoes the call for further exploring the boundary conditions of the effectiveness of paradoxical leadership. Reference | Related Articles | Metrics

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How do Traditional Enterprises Realize Digital Transformation through Internal Entrepreneurship?——A Strategic Evolution Perspective Based on Resource Matching Wang Bing, Mao Jiye Management Review    2021, 33 (11): 43-53.   Abstract （456）      PDF （1467KB）（596）       Knowledge map    Traditional companies will encounter challenges such as organizational inertia and demand conflicts when implementing digital transformation. In practice, some companies have resolved these challenges through internal entrepreneurship and successfully achieved digital transformation. However, the existing literature lacks sufficient explanations for this phenomenon. Based on the strategic evolution perspective of resource matching, this paper uses case study method to analyze the digital transformation process of two traditional service companies and explore the underlying mechanism. Specifically, this paper mainly makes three contributions. Firstly, this research summarizes a new strategic evolution path, from internal entrepreneurship to digital innovation within the organization, and then to external collaboration across organizations. Secondly, this paper finds that internal entrepreneurship can overcome organizational inertia through structural differentiation and power distribution, thus promoting the rapid renewal of organizational resources and the exploration of digital innovation. Finally, this paper also refines the relationship between organization and environment into the mismatch between resource renewal direction/amplitude and environment, and discusses the key behaviors to promote their matching, which enriches the related research of resource matching. Reference | Related Articles | Metrics

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Blockchain Technology and Firm Performance: The Moderating Role of Corporate Governance Structure Lin Xinyi, Wu Dong Management Review    2021, 33 (11): 341-352.   Abstract （413）      PDF （1288KB）（574）       Knowledge map    Nowadays, China is stepping into a new era of digital economy. Blockchain technology, as one of the most critical infrastructures of digital economy, is accelerating a new round of industrial transformation and digital innovation, and has been accepted and applied by more and more firms. What is the mechanism underlying blockchain technology acting on firm performance? In view of the above scientific issues, this paper selects the listed companies in Shanghai and Shenzhen stock markets in China from 2014 to 2019 as the research samples by using the propensity score matching method (PSM), and studies the relationship between the application of blockchain technology and firm performance by econometric analysis, taking whether blockchain technology was introduced into corporate governance in that year as the dummy variable. The moderating effect of corporate governance structure on the relationship between blockchain technology application and firm performance is further explored. The research finds that the application of blockchain technology can promote firm performance; When the corporate governance structure presents a high proportion of independent directors and a high degree of ownership concentration, the application of blockchain technology to promote firm performance is strengthened. Reference | Related Articles | Metrics

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Mechanism of How Brand Green Image Positioning Influences Consumers’ Brand Attitude—— The Mediating Role of Competence Perception and Warmth Perception Gong Siyu, Sheng Guanghua, Yue Beibei Management Review    2022, 34 (8): 157-167.   Abstract （407）      PDF （1295KB）（558）       Knowledge map    It has become an important prerequisite for enterprise to gain green market share and win sustainable competitive advantage by implementing environmentally-friendly development strategies at the brand level, especially through green image positioning strategy to convey brand’s unique environmental value and green proposition to consumers. However, existing researches lack discussions on consumers’ psychological decision-making mechanism under brand green image positioning strategies. This study discusses the mechanism of how brand green image positioning influences consumer brand attitudes through two experiments. Experiment results show that green functional attribute positioning is more likely to stimulate consumer’s brand competence perception, while green emotional value positioning is more likely to stimulate consumer’ s brand warmth perception. Competence perception and warmth perception play a dual mediating role in the influence of brand green image positioning on green brand attachment and brand attitude, and the dual mediating effect is further moderated by consumer’s brand self-congruity. Reference | Related Articles | Metrics

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The Influence Mechanism and Data Test of Enterprise ESG Performance on Earnings Sustainability Xi Longsheng, Zhao Hui Management Review    2022, 34 (9): 313-326.   Abstract （600）      PDF （1343KB）（545）       Knowledge map    ESG is highly consistent with China’s new development concept, but whether ESG performance has a positive impact on enterprises’ sustainable development, especially earnings persistence, has not reached a definite conclusion.By analyzing the mediating effect of financing constraint, enterprise risk and green innovation, this paper studies the mechanism of how ESG performance influences earnings sustainability, and empirically examines the positive impact of ESG performance on earnings sustainability by taking China’s A-share listed companies from 2013 to 2021 as research samples.The research finds that the better the ESG performance is, the stronger the earnings sustainability is. The mechanism analysis shows that good ESG performance can help enterprises achieve earnings sustainability by alleviating financing constraints, reducing enterprise risks and promoting green innovation. The heterogeneity analysis shows that the promotion effect of ESG performance on earnings persistence is more significant in enterprises in non-polluting industries, state-owned enterprises and enterprises in highly market-oriented regions.This paper expands the research on the economic consequences of ESG performance, which has significant enlightenment for enterprises and investors to attach importance to ESG performance and government departments to improve the ESG information disclosure system. Reference | Related Articles | Metrics

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Data Factor Driven High-quality Digital Transformation of Enterprise——A Longitudinal Case Study of Sogal's Intelligent Manufacturing Xie Kang, Hu Yangsong, Liu Yi, Luo Tingyu Management Review    2023, 35 (2): 328-339.   Abstract （467）      PDF （1674KB）（527）       Knowledge map    High-quality digital transformation is a key for an enterprise to seek its high-quality economic development, and this is because digital transformation enables data factors to reallocate corporate resources. This paper conducts a longitudinal case study based on Sogal 's transition from mass customization to intelligent manufacturing between 2008 and 2022, and brings about two theoretical contributions. First, it proposes a routine model of enterprise's high-quality digital transformation by defining the concept of high-quality digital transformation from a data-driven perspective, and extracting three realization paths of it:factor reconstruction, factor creation and factor generativity. Secondly, it contributes to the literature of adaptive transformation by revealing that the high-quality digital transformation is exploiting data factors to promote reallocation efficiency of firms' internal and external resources, and clarifying how such reallocation is adaptive to firm's different development stages. Reference | Related Articles | Metrics

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The Route and Condition of Effect of Leaders’ Emotional Intelligence Congruence on Employee Voice Luo Jinlian, Li Shuwen, Liang Fu Management Review    2022, 34 (3): 198-208.   Abstract （332）      PDF （1529KB）（523）       Knowledge map    Based on cognitive resource theory and social exchange theory, we examine how the congruence of leaders’ emotional intelligence assessed by leader themselves and their subordinates respectively influences employee voice from the perspective of dual system. Using 43 leader-subordinate matched samples, we conduct a congruence test and a moderated mediation test through polynomial regression, response surface analysis and bootstrapping. The results show that: (1) there are four conbinations about the congruence between other-reported leader’s emotional intelligence and self-reported leader’s emotional intelligence, which are top-down, down-top, down-down and top-top. Among the four conbinations, top-top conbination can strength ambidextrous leadership’s influence most. (2) Employees are more likely to make their voices heard under situation of down other-reported and top self-reported emotional intelligence congruence. (3) Ambidextrous leadership partly mediates the relationship between emotional intelligence congruence and employee voice. (4) Leaders’ self-awareness negatively moderates the indirect relation via ambidextrous leadership between emotional intelligence congruence and employee voice. This finding sheds some light on the antecedents of ambidextrous leadership and employee voice, and provides new perspective to study leader-member exchange. Reference | Related Articles | Metrics

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The Construction Mechanism of Data-driven Dynamic Managerial Capabilities——The Case of Fanscar Chen Yantai, Xu Yanfei, Guo Yanlin Management Review    2022, 34 (1): 338-352.   Abstract （296）      PDF （1646KB）（520）       Knowledge map    Based on the reflection of traditional capability research and the rise of microfoundations research, the existing researches focus on the concept of dynamic managerial capabilities (DMC), as well as the relationships between it and organizational strategic change/performance/capability, but lacks theoretical supplement to the DMC mechanism under the data-driven background. In this paper, we take Fanscar as the case to explore the new connotation of DMC in data-driven enterprises. The findings are as follows: (1) Data-driven DMC presents new changes on the basis of managerial cognition, managerial human capital and managerial social capital. (2) Each foundation interweaves with each other and acts on the construction of DMC. (3) Executive behavior as an explanatory mechanism externalizes individual characteristics. Unlike previous studies, which are based mainly on the perspective of enterprise as a whole, this paper reveals the DMC construction model based on data-driven from the perspective of individual, which has practical significance for the ability training of top management team and digital innovation decision-making. Reference | Related Articles | Metrics

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The U-shaped Impact of Perceived Over-qualification on Employee Creative Deviance： The Paradox Perspective Wang Zhaohui, Duan Haixia Management Review    2022, 34 (1): 218-227.   Abstract （510）      PDF （1251KB）（509）       Knowledge map    Employees’ skills, knowledge and experiences are important factors to promote their innovation. However, researches show that a large number of employees’ skills, abilities, education and experience are neither required nor utilized on the job. Based on a paradox theory, this study proposes that there is a U-shaped relationship between perceived overqualification and individual paradox mindset, and it in turn plays a non-linear mediating role between perceived overqualification and creative deviance, so it is necessary to further investigate the moderating role of individuals’ experience of tensions. We collect 287 individuals questionaire data and the results show that (1) there is a U-shaped relationship between perceived overqualification and employees’ paradox mindset. (2) paradox mindset plays a non-linear mediating role between perceived overqualifications and employees’ creative deviance. (3) individuals’ experience of tensions modertes the U-shaped relationship. When individuals have strong conflict experience, the negative or positive relationship between perceived overqualification and paradox mindset tends stronger. (4) individuals’ experience of tensions moderates the curvilinear indirect effect through which perceived overqualification affects employee creative deviance behavior. This study enriches the non-linear mechanism of perceived overqualification on employees’ positive behaviors and finds that paradox mindset plays an important role in promoting employees’ creative deviance. The results of this study suggest that human resource managers should cultivate individual paradox mindset and guide employees to effectively integrate the tension between positive emotions and negative emotions when there is a mismatch between people and their position. Reference | Related Articles | Metrics