Value Co creation Process Model among Entrepreneurial Platform, Entrepreneurs and Customers:A Case Study of Xiaomi Entrepreneurial Platform

Abstract

Abstract:

Compared with the traditional incubator, the incubation performance of entrepreneurial platform is outstanding. To explore why entrepreneurial platform can perform so well, this paper uses an exploratory case study method and selects Xiaomi, an entrepreneurial platform, as the research object to study from the perspective of value-creation. The study finds that:the value co-creation process model among entrepreneurial platform, entrepreneurs and customers can be divided into four stages:the value of consensus, the value of sharing, the value of symbiosis and the value of a win-win situation:‘communicating’ helps them to get ‘resource identification’ and promote the value of consensus; ‘exchanging’ helps them to reach ‘resource acquisition’ and advance the value of sharing; ‘interacting’ helps them to get ‘resource utilization’ and achieve the value of consensus, ‘blending’ helps them to obtain ‘resource transformation’ and perform the value of a win-win situation. The research solves the paradox of the effectiveness of resources in the incubator literature, enriches the connotation of value creation theory and extends the theoretical boundary of value creation and incubation. The study reveals that the significant performance of incubator is deeply related to the participation of entrepreneurial platform, entrepreneurs and customers. The research is notably significant for entrepreneurial platform to improve performance in theoretical and practical respects in the Internet environment.

Key words: entrepreneurial platform, value co-creation, grounded theory, case study

Zhou Wenhui, Chen Lingzi, Deng Wei, Zhou Yifang. Value Co creation Process Model among Entrepreneurial Platform, Entrepreneurs and Customers:A Case Study of Xiaomi Entrepreneurial Platform[J]. , 2019, 31(4): 283-294.

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