›› 2019, Vol. 31 ›› Issue (10): 242-254.

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Governance Mechanism of Supply Chain Social Responsibility, Corporate Social Responsibility and Supply Chain Partnership

Li Jinhua1,2, Huang Guangyu3   

  1. 1. School of Economics&Management, South China Normal University, Guangzhou 510006;
    2. Scientific Laboratory of Economic Behaviors, South China Normal University, Guangzhou 510006;
    3. College of Business Administration, South China University of Technology, Guangzhou 510640
  • Received:2017-02-27 Online:2019-10-28 Published:2019-11-05

Abstract:

In this paper, we divide the governance mechanism of supply chain social responsibility into four dimensions:monitoring, evaluation, incentive and assistance. Based on stakeholder theory, corporate reputation theory and contingency theory, a conceptual model from the perspective of the seller is constructed. With manufacturing enterprises in Pearl River Delta region as research samples, we empirically examine the impact of the governance mechanism of supply chain social responsibility from the buyer on the corporate social responsibility performance of the seller, and the impact of the corporate social responsibility performance of the seller on the partnership with the buyer in the case of market turbulence. The results indicate that (1) monitoring and assistance from the buyer have a significant positive effect on the corporate social responsibility performance of the seller, while the impact of evaluation and incentive is not significant; (2) the corporate social responsibility performance of the seller has a significant effect on the partnership with the buyer; (3) the market turbulence has a significant negative effect on the relationship between the corporate social responsibility performance and the supply chain partnership. We suggest that focal enterprise in supply chain need to enforce the standardization and strategy of supply chain social responsibility management, and unearth the value creation of supply chain social responsibility by integration and collaboration.

Key words: corporate social responsibility, supply chain, governance mechanism, partnership, market turbulence