Research on Business Model Classification Based on the Perspective of Value Creation——Taking the Classification Application of Three Typical Enterprises as an Example

Abstract

Abstract:

The essence of business model is the logic of enterprises' value creation. Classification method of business models should answer two questions clearly:What role does the focus enterprise (project) play in the business model? And in which link does this business model create value? Based on the logic of value creation, this paper divides business models into two dimensions:(1) the functional role of enterprises and (2) the value creation link, and puts forward ‘Nine-square’ classification method of business model. This classification holds that:Focus enterprise plays three roles in its business model:(1) Product (service) producer who engages in specialized management; (2) Partner introducer who introduces value-connected third-party enterprises or individuals; (3) Platform Provider who is an independent third-party enterprise. Business models can create value in three links:the production link, the transaction link and the consumption link. The combination of ‘role’ and ‘link’ produces nine basic types of business models. Based on the ‘Nine-square’ classification method, we can deconstruct complex business models in reality into one or more basic models which form together a ‘complementary combination’. Finally, combining single-case study method, this paper discusses the classification application of the ‘Nine-square’, which and can provide reference for guiding practices of upgrading and innovation of enterprise business model.

Key words: business model, business model classification, value creation, complementary combination, Nine-square

Li Honglei. Research on Business Model Classification Based on the Perspective of Value Creation——Taking the Classification Application of Three Typical Enterprises as an Example[J]. , 2018, 30(4): 257-272.

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