Business Model Innovation of Internet Brokerage Firms——A Case Study of “JiaXinLiCai”

Abstract

Abstract:

Based on the business model iceberg theory, the paper puts forward a business model named as SECI. In the paper, the business model, on the basis of the analysis of the four aspects of the value proposition, the value network, the competitive environment and the performance evaluation, is defined as the business system in which an enterprise value changes in accordance with value-added feedback from users. Using this model, this paper systematically analyzes the business model of the leading broker named as "JiaXinLiCai" in the Internet broker industry, and explores the innovation path of the financial business model in the sustainable situation. The research shows that the SECI business model analysis framework contributes a lot to enterprises business model iterative innovation. Enterprise achieves innovation through the socialization, externalization, combination and internalization process. JiaXinLiCai's development process sets a good sample for other domestic Internet brokers. Only if by converting the user value into the internal impetus of the business model, can the internet brokers achieve a successful transformation. The business model transformation of JiaXinLiCai reveals that with the comprehensive advantage of low cost and great size, the internet brokers will become the winner, occupying consumers and channel resources.

Key words: business model, business model SECI model, Internet brokerage, business model iceberg theory

Wang Jianing, Wu Chao, Qiao Han, Wang Shouyang. Business Model Innovation of Internet Brokerage Firms——A Case Study of “JiaXinLiCai”[J]. , 2018, 30(4): 247-256.

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