The Relationship between the Small-world Effect and Diffusion Efficiency in an Innovation Network

Abstract

Abstract:

Breaking through the narrow competition and achieving a successful diffusion depends not only on the small-world effect of the innovation network that the novel technologies embedded, but also on the technical characteristics as well as what the potential adopters could perceive. After a full discussion about the relationship between small-world effect and diffusion efficiency, we develop a construct of overlap knowledge to describing innovation characteristic, and then propose an operational definition to assess the perception and transformation of new technologies. We furthermore shape an interaction model and explore the relationship between the above-mentioned constructs. Our model is empirically validated using a survey of the new energy automotive industry innovation ecosystem of Jilin Province. We hope that our study will attract researchers for further exploration and the model will serve as a starting point for furthering our understanding of technology diffusion.

Key words: small-world effect, technology diffusion, innovation network, overlap knowledge, switching costs

Sun Bing, Tian Shengnan, Yao Hongtao. The Relationship between the Small-world Effect and Diffusion Efficiency in an Innovation Network[J]. , 2018, 30(3): 72-81,127.

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