Management Review

›› 2016, Vol. 28 ›› Issue (8): 79-86.

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Research on Emotional Mapping of Social Networks

Dai Xingyun1, Zhang Liu2, Dai Weihui3, Zhu Hua4   

  1. 1. Post-Doctoral Research Center of China Financial Futures Exchange, Shanghai 200122;
    2. Xiangya Hospital, Central South University, Changsha 410013;
    3. School of Management, Fudan University, Shanghai 200433;
    4. Software of School, Fudan University, Shanghai 201203
  • Received:2016-06-07 Online:2016-08-28 Published:2016-09-24

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Abstract:

Social network has become an important platform of information dissemination in emergency events. Those disseminations will often cause the group emotional effects, and have important impacts on social psychology and behaviors. According to the level of the user's influence and the dynamic changes of the group emotions on social networks, an intuitive emotional map may be produced and therefore brings great convenience for emergency management. Based on the analysis of emotion propagation's mechanism on social networks, this paper researches the emotional mapping computation and analysis method of those networks, through the calculation of their member's relationships, group emotional index, as well as the influence of users, and expounds the application in social sentiment analysis of emergency events.

Key words: emergency event, social networks, emotional propagation, emotional mapping, computation and analysis