›› 2016, Vol. 28 ›› Issue (8): 87-98.

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Wenchuan Earthquake and Information Communication by Emergency Broadcasting: Comparative Analysis between Radio Report on Emergency Materials by China National Radio and Actual Information Demand during Emergency Response Process

Zhou Ling1, Su Jie2, Yang Huadong1,3   

  1. 1. School of Social Development and Public Policy, Beijing Normal University, Beijing 100875;
    2. School of Management Science and Engineering, Central University of Finance and Economics, Beijing 100081;
    3. China National Radio, Beijing 100866
  • Received:2016-05-15 Online:2016-08-28 Published:2016-09-24

Abstract:

Analysis of the correspondence between media information transmission and the ideal information needs during crisis can not only help regulate the behavior of media itself, but also improve the comprehensiveness and accuracy of the information for emergency decision-making. Choosing 2008 Wenchuan Earthquake as the case and focusing on the topic of emergency material allocation, the paper makes an in-depth content analysis on the audio data named "Wenchuan Emergency Rescue" broadcast by China National Radio, which lasted 19 days with text data of over 395 million words. The research helps understand the characteristics, advantages and disadvantages of the information transmission by emergency broadcasting, so as to improve the crisis communication efficiency of media and the quality of emergency decision-making of government.

Key words: emergency broadcasting, emergency materials, material allocation, Wenchuan earthquake, media report