国际社会创业的价值共创机制——基于社会网络视角的案例研究

摘要/Abstract

摘要： 国际社会创业企业是解决当今全球社会问题的主要力量，价值共创是嵌入在国际社会创业过程中的核心逻辑。本文基于社会网络的视角，以比亚迪为代表，从社会网络的三个层面并结合价值共创的三个阶段，探讨国际社会创业的价值共创机制。研究发现：（1）政府网络、市场网络、技术网络的形成是实现国际社会创业价值共创的前提，多元网络中的要素是形成价值共创各阶段主要维度的因素；（2）在国际社会创业的价值共创过程中，观念共识阶段包括决策共识、市场共识与技术共识，价值共生阶段包括共建营商环境、共谋市场发展与共同研发新品，价值共赢阶段包括公私两利、休戚与共与相得益彰；（3）价值共创各阶段维度的逻辑整合使企业与利益相关者建立了强关系网络并互为命运共同体，形成了价值共创机制，以更高效地协同解决国际社会问题。本文不仅推进了国际社会创业与社会网络理论的交叉研究，还丰富了国际社会创业的研究情境，拓展了价值共创过程的理论研究。研究结论对企业学习如何在国际社会创业中构建社会网络，如何与利益相关者实现价值共创的目标具有重要的实践指导意义。

关键词: 国际社会创业, 价值共创, 社会网络, 案例研究

Abstract: The international social ventures are the main force to solve current global social problems, and value co-creation is the core logic embedded in the process of international social entrepreneurship. Based on the perspective of social network and through a profound case-study on BYD, this paper discusses the value co-creation mechanism of international social entrepreneurship from the three levels of social network and the three stages of value co-creation. The research findings are as follows:(1) The formation of government networks, market networks, and technological networks are the prerequisites for realizing the value co-creation of international social entrepreneurship, and the elements in the multi-network are the factors that form the main dimensions of each stage of value co-creation; (2) In the value co-creation process of international social entrepreneurship, the conceptional consensus stage includes decision consensus, seeking market consensus and technical consensus, the value symbiosis stage includes co-building a business environment, seeking common market development and jointly researching and developing new products, and the value sharing stage includes balancing, and aligning the interests between public and private sectors, and thereby sustaining mutual benefits; (3) The logical integration of each stage dimension of value co-creation enables enterprises and stakeholders to establish a strong relationship network whereby alliance being shared, and forms a value co-creation mechanism, so as to solve international social problems in a more efficient way. This paper not only advances the interdisciplinary research of international social entrepreneurship and social network theory, but also enriches the research context of international social entrepreneurship and expands the theoretical research of value co-creation process. The research conclusions have practical guiding significance for enterprises to learn how to build social networks in international social entrepreneurship and how to achieve the goal of value co-creation with stakeholders.

Key words: international social entrepreneurship, value co-creation, social network, case study

郝晨, 张卫国, 李梦雅. 国际社会创业的价值共创机制——基于社会网络视角的案例研究[J]. 管理评论, 2021, 33(8): 326-340.

Hao Chen, Zhang Weiguo, Li Mengya. The Value Co-creation Mechanism of International Social Entrepreneurship——A Case Study Based on the Perspective of Social Network[J]. Management Review, 2021, 33(8): 326-340.

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