供应链合作研发中下游合作方优先定价效果分析

管理评论 ›› 2021, Vol. 33 ›› Issue (8): 314-325.

供应链合作研发中下游合作方优先定价效果分析

王慧, 王谦

中国科学院大学经济与管理学院, 北京 100190

收稿日期:2020-02-20 出版日期:2021-08-28 发布日期:2021-09-04
通讯作者: 王谦(通讯作者),中国科学院大学经济与管理学院副教授,博士
作者简介:王慧,中国科学院大学经济与管理学院硕士研究生。
基金资助:
国家自然科学基金项目（71371178）。

The Value of Priority Pricing of Downstream Firms in the Supply Chain with R&D Collaboration

Wang Hui, Wang Qian

School of Economics & Management, University of Chinese Academy of Sciences, Beijing 100190

Received:2020-02-20 Online:2021-08-28 Published:2021-09-04

摘要/Abstract

摘要： 随着新技术研发难度的不断加大以及供应链管理思想的深化，供应链合作研发越来越普遍。供应链研发中下游合作方可以利用信息优势进行优先定价，但优先定价的价值并未得到学术界的关注。本文关注于一个上游供应商和两个下游制造商组成的竞争供应链，分析了下游合作方优先定价对于各参与方产生的效果及其影响因素。研究发现，合作方分散决策时优先定价将减少上游合作方及下游合作方的利益；合作方集中决策时优先定价将提高联盟的总收益，但减少了整个供应链的利益。优先定价对博弈各方的影响随着市场规模的增大、生产成本的减少、竞争程度的加剧而增加。

关键词: 供应链, 合作研发, 优先定价, Shapely值

Abstract: As R&D becomes more and more difficult and supply chain awareness is deep into companies' heart, supply chain R&D collaboration is becoming common. The downstream partner can price prior to competitors but the value of priority pricing has not received the attention from the academic. This paper focuses on a competitive supply chain with an upstream firm and two downstream firms, and analyzes the priority pricing's value and influencing factors under R&D collaboration. The study finds that priority pricing reduces upstream manufacturer's and the downstream partner's revenue in the decentralized decision; priority pricing increases alliance benefits but decreases overall supply chain's revenue in the centralized decision. And the priority pricing's influence under R&D cooperation will increase with the increase of the market size, the decrease of production costs and the increase of the competition.

Key words: supply chain, R&D collaboration, sequential pricing, Shapely value

王慧, 王谦. 供应链合作研发中下游合作方优先定价效果分析[J]. 管理评论, 2021, 33(8): 314-325.

Wang Hui, Wang Qian. The Value of Priority Pricing of Downstream Firms in the Supply Chain with R&D Collaboration[J]. Management Review, 2021, 33(8): 314-325.

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