Study on Consumers' Food Safety Satisfaction Based on Association Rule

Abstract

Abstract:

What factors affect consumers' satisfaction with food safety? What is the effect of government supervision measures on improving consumers' satisfaction with food safety? This is an extremely important research topic in the current severe situation of food safety. Few studies have tracked the changing trend of satisfaction. In this paper, association rule method is used to mine and analyze the survey data of consumer satisfaction in a western province for three consecutive years. It is found that consumer's satisfaction with food safety is greatly influenced by their educational level, channels of gaining information, frequency of encountering unsafe food incidents, etc. The changing trend of consumer' satisfaction shows that consumers' confidence on food safety is growing, their awareness of safeguarding their rights is rising, and they are more and more inclined to choose products that can convey more information. At the same time, the information disclosure by the regulatory authorities has significantly improved consumer satisfaction. The conclusion of the study can be used by policy makers as a reference to guard against food safety risk.

Key words: consumers, food safety, satisfaction, association rule

Yang Hongyan, Zhou Fenfen, Tian Yingjie. Study on Consumers' Food Safety Satisfaction Based on Association Rule[J]. , 2020, 32(4): 286-297.

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