Abstract: Implementing the "Good/Poor Rating System" for government services is one of the reform measures that have received great attention and expectation since the 18th National Congress of the Communist Party of China. The policy effect of this reform and its optimization direction has gained extensive attention from academia. The Message Board for Leaders on People's Daily is an online political deliberation platform. As the epitome of online government services, the Message Board for Leaders added the satisfaction rating function in June 2019, which became the natural intervention of the "Good/Poor" rating system. Using the exogeneity of the satisfaction rating function, this paper applies deep learning methods to analyze the textual features of more than 27,000 netizens' posts and government responses and measures the effectiveness of online government service and related variables. This paper estimates the impact of netizens' satisfaction ratings on the effectiveness of online government service with regression discontinuity design. As expected, the netizens' satisfaction ratings play a decisive role in improving the effectiveness of government online services. Also, the positive impacts vary in degree and statistical significance among different local governments. The results remain robust with different estimation methods, model settings, and bandwidth selections. The conclusion of this study deepens the understanding of the "Good/Poor Rating System" and sheds light on the key issues that should be optimized.

Key words: the effectiveness of online government services, "good/poor rating system", public satisfaction