A Mult-case Study on the Mechanism of How Digital International Entrepreneurial Models Come into Being

Abstract

Abstract: The fast-developing digital technologies, have brought international entrepreneurial enterprises far more benefits than just the convenience in their entrepreneurial activities. New features and connotations of the emerging international entrepreneurial models that arise from the digital technologies integrated into international entrepreneurial context and opportunities have become a core issue well worth an exploration in both practical and theoretical circles. Through a multi-case analysis of 8 typical international entrepreneurial enterprises, this paper explores the mechanism of how digital international entrepreneurial models come into being. Our study finds that the logical thread under the mechanism is "digital international entrepreneurship context iteration-digital international entrepreneurship opportunity construction-digital international entrepreneurship model". Further, there are 4 types of digital international entrepreneurship context iteration, which give rise to 4 types of digital international entrepreneurial opportunity construction processes, and ultimately 4 different digital international entrepreneurship models:export-oriented, profit-oriented, value-oriented and customer-oriented. These findings provide theoretical guidance and practical insights for digital international entrepreneurial enterprises to choose an appropriate digital international entrepreneurial model for sustainable development in the international market, expand the context of the application of digital technology in international entrepreneurship research and enrich the research related to digital international entrepreneurship.

Key words: digital international entrepreneurial models, international entrepreneurial context, international entrepreneurial opportunities, formation mechanism

He Jiandu, Sun Xinbo, Zhang Qingqiang. A Mult-case Study on the Mechanism of How Digital International Entrepreneurial Models Come into Being[J]. Management Review, 2023, 35(8): 327-341.

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