Research on the Mechanism of How Users Expectancy Disconfirmation Influences the Enterprise-User Value Co-destruction in an Open Innovation Community

Abstract

Abstract: This research takes 15 companies’ open innovation communities as a sample, and from the perspective of expectancy disconfirmation theory, analyzes the causes of open innovation community enterprise-user value co-destruction through a questionnaire and reveals the mechanism. The results show that the negative self-interest expectancy disconfirmation of community users has a positive impact on the value of co-destruction through the mediation of transactional psychological contract breach; The negative social interaction expectancy disconfirmation of community users has a positive impact on the value of co-destruction through the mediation of relational psychological contract breach; The negative self-worth expectancy disconfirmation of community users has a positive impact on the value of co-destruction through the mediation of ideological psychological contract breach; Perceived organizational status has a significant negative moderating effect on the ideological psychological contract breach process caused by negative self-worth expectancy disconfirmation. The research results not only expand the theoretical and practical value of value co-destruction research, enrich the theoretical system of value co-destruction and open innovation, but also provide theoretical guidance for enterprises to prevent the phenomenon of value co destruction in open innovation community.

Key words: expectancy disconfirmation, psychological contract breach, value co-destruction, open innovation

Zhao Bin, Liu Chenru, Yu Weixin, Li Yao. Research on the Mechanism of How Users Expectancy Disconfirmation Influences the Enterprise-User Value Co-destruction in an Open Innovation Community[J]. Management Review, 2022, 34(9): 108-119.

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