The Value Creation Process of New ICTs-powered Servitization of Manufacturing: An Exploratory Case Study on XCMG

Abstract

Abstract: Over the last few years, the fast rise of new ICTs such as the Internet of Things has effectively promoted the development of manufacturing through servitization, which provides new opportunities for manufacturing enterprises to achieve value creation. However, the value creation process of new ICTs-powered servitization of manufacturing is still unclear. This paper adopts an exploratory case study approach, as well as coding in grounded theory with MAXQDA12.0. and builds a model of the new ICTs-powered value creation process for manufacturing enterprise through servitization, which includes four parts:the construction of architecture support system, the application of new ICTs functions, the realization of value creation activities and the way of value creation. Because value creation is achieved through value creation activities, and many value creation activities in the new ICTs environment require the support of new ICTs functions, therefore, this paper further discusses the changes in the value creation activities during the value creation process of new ICTs-powered servitization of manufacturing, as well as the transferring, integration, processing and sharing of data, infor-mation and knowledge supporting the value creation activities with application of new ICTs functions. This paper provides theoretical support for implementing servitization in the new ICTs environment and provides theoretical reference for research about value creation through servitization.

Key words: servitization of manufacturing, new ICTs, value chain, value creation, competitive advantage

Wang Kangzhou, Peng Bo, Jiang Zhibin. The Value Creation Process of New ICTs-powered Servitization of Manufacturing: An Exploratory Case Study on XCMG[J]. Management Review, 2021, 33(11): 275-285.

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