How the Second Entrepreneurship Platform Shape Digital Ecological Leapfrog Ability through Events——A Case Study of Taobao Live Based on Event System Theory

Abstract

Abstract: Based on the event system theory, this paper takes Taobao Live as a typical secondary entrepreneurial platform, and makes a longitudinal case study on its 5-year growth experience. This paper deeply explores the process mechanism of shaping the digital ecological leapfrog ability of enterprises in the secondary entrepreneurship, and reveals the role and influence mechanism of strategic business model design, ecological openness and platform leadership in the process. It is found that the depth and breadth of ecological openness and platform leadership play an important role in the process of platform enterprises shaping digital ecological leapfrog ability through the design of two strategic business models. And the type, intensity and spatial attribute of the event will affect the leapfrog ability of the digital ecology of the platform. The interaction of active and passive events brings positive feedback to the improvement of digital ecological leapfrog ability, with the increase of active events and the decrease of passive events, thus consolidating the digital ecological leapfrog ability. This study has good theoretical and practical value on how to design the strategic business model of the secondary entrepreneurship platform in the dynamic environment and how to use events to shape the leapfrog ability of digital ecology.

Key words: event system theory, second entrepreneurship platform, digital ecological leapfrog ability, platform leadership

Luo Xingwu, Song Chenqing, Xiang Guopeng, Chen Shuai. How the Second Entrepreneurship Platform Shape Digital Ecological Leapfrog Ability through Events——A Case Study of Taobao Live Based on Event System Theory[J]. Management Review, 2021, 33(11): 259-274.

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