Deep Involvement Leads to the Termination of Sharing?——Study on the Curvilinear Relations between User Involvement and Continuous Knowledge Sharing in Innovation Community

Abstract

Abstract: Academic views on guiding users to participate in the innovation process have not yet been unified. Knowing how to set up innovative community management mechanism will be the key to ensure the sustainable output of users' innovative value. Based on the theory of expectation confirmation and the theory of self-determination, this study discusses degree of user intervention in the innovative community and confirms the mechanism of continuous knowledge sharing through expectation confirmation on and the regulating effect of self-improvement. The results show that the user intervention degree has an inverse U-shaped relationship with continuous knowledge sharing, expectation confirmation plays an intermediary role and the self-promotion motivation adjusts the relationship between user intervention degree and expectation confirmation. The stronger the self-promotion motivation, the more obvious and decreasing effect of user intervention degree on expectation recognition.

Key words: user involvement, continuous knowledge sharing, expectation confirmation, self-determination, innovation community

Zhang Depeng, Liu Si, Wen Yunrou, Zhang Fenghua. Deep Involvement Leads to the Termination of Sharing?——Study on the Curvilinear Relations between User Involvement and Continuous Knowledge Sharing in Innovation Community[J]. Management Review, 2020, 32(8): 106-115.

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