Classification of Adjacent Site Selection of Spin-off Start-ups and Their Matching Relationship with External Environment: Exploration Based on Grounded Theory

Abstract

Abstract: The location of new ventures plays an important role in the development of start-ups. In practice, it is quite common that start-ups are adjacent to their parent enterprises, but no theory to has specifically explained and analyzed the adjacency. After reviewing relevant literature on spin-off start-ups, new ventures and start-ups site selection, this paper makes a systematic and in-depth investigation of 6 spin-off start-ups selected on the principle of theoretical sampling, and constructs a theoretical framework of adjacent site selection for spin-off start-ups. The research finds that according to the different situation and dominant factors, the proximity location of spin-off start-ups can be summarized into four typical modes, namely, business complementarity, brand symbiosis, family tightness and social maintenance type, and different types of site selection have different matching relationships with external environment. The research conclusion expands and deepens the research perspective in the field of spin-off entrepreneurship and has important enlightenment value to the site selection decision of start-ups.

Key words: spin-off entrepreneurship, start-ups, location type, grounded theory

Li Zhigang, Huang Can, Xu Wenming, Wu Fan. Classification of Adjacent Site Selection of Spin-off Start-ups and Their Matching Relationship with External Environment: Exploration Based on Grounded Theory[J]. Management Review, 2020, 32(8): 91-105.

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