Does Failure in Entrepreneurship Influence the Behavior of Sensing Risk in Second Entrepreneurship?——A Study Based on Cognitive Deviation

Abstract

Abstract:

Based on the combination of Corporate Failure Theory and Social Cognition Theory, this paper constructs the theoretical models of entrepreneurship failure cost, cognitive deviation and entrepreneurial risk cognitive relationship, and conducts an empirical test of the theoretical hypothesis through hierarchical regression model and structural formula model. The study finds that entrepreneurs' re-entrepreneurship risk perception is affected positively by their cost of entrepreneurial failure, overconfidence and optimism bias; and in the path of entrepreneurial failure costs affecting re-entrepreneurial risk perception, entrepreneurial overconfidence and optimism bias play a partially intermediary role. The study expands the application fields of social cognitive theory, further enriches the entrepreneurial management theory and effectively improves the level of re-entrepreneurial risk perception in the re-entrepreneurship activities, so the study is quite meaningful in supporting entrepreneurship.

Key words: re-entrepreneurial risk perception, cost of entrepreneurial failure, cognitive deviation

Yang Junping, Xiao Mengyun, Yu Qingqing. Does Failure in Entrepreneurship Influence the Behavior of Sensing Risk in Second Entrepreneurship?——A Study Based on Cognitive Deviation[J]. , 2020, 32(2): 115-126.

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