Evolution Path and Realization Path of Profit Model for Internet Financial Services: A Case Study of JD Supply Chain Finance

Abstract

Abstract:

Based on JDsupply chain finance, one important business segment of JD finance, this paper carries out a longitudinal case study to explore the evolution path and realization path of profit model for internet financial services. The results show that:(1) Internal and external factors drive the growth of internet financial services, and the driving factors are different in different growth stages; (2) The change of growth driving factors leads to the continuous improvement of service design, driving the dynamic evolution of profit model to show the growth mechanism of Internet financial services; (3) The framework of design elements for Internet financial services includes service positioning, product development, customer structure, service experience and service support. On this basis, the paper constructs a dynamic evolution model of profit model for internet financial services. This study makes up for the blank of internet finance research on the growth of enterprises, takes service design as an entry point to establish the evolvement path and realization path of profit model and can guide the practices of business management.

Key words: internet financial service, growth driving factors, service design, evolution of profit model, realization path

Du Jun, Han Zihui, Jiao Yuanyuan. Evolution Path and Realization Path of Profit Model for Internet Financial Services: A Case Study of JD Supply Chain Finance[J]. , 2019, 31(8): 277-294.

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