›› 2019, Vol. 31 ›› Issue (8): 295-304.

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Research on the Business Model Evolution of Digital Technology Driven Industrial Service——A Case Study of Goldwind

Li Fei1,2, Qiao Han1   

  1. 1. School of Economics & Management, University of Chinese Academy of Sciences, Beijing 100190;
    2. Xinjiang Goldwind Science & Technology Co., Ltd., Urumqi 820026
  • Received:2018-09-10 Online:2019-08-28 Published:2019-09-11

Abstract:

The wide and deep application of digital technology is transforming and upgrading the traditional industrial services enterprises, and promoting the emergence and evolution of new business models constantly. Based on the background of China's wind power industry and Goldwind Inc. as the research object, this paper studies the evolution of business model innovation driven by digital technology progress, and establishes a conceptual model, which defines four related elements of technology-driven business model innovation:resource & capacity, value space, business control and distribution of surplus. The relationship between the four elements is analyzed. The digital technology in different stages of business model is distinguished, which provides a reference model for the digital transformation and business model innovation of industrial service enterprises.

Key words: digital technology, industrial service, business model, Goldwind Inc