Blockchain-Enabled Business Model Innovation: Case Study on DIPNET

Abstract

Abstract:

Business model is one of the important research targets for academia and practitioners in recent years. With the rapid progress of information technology, it is urgent for firms to integrate resources, reconstruct the value network and innovate the business model. Blockchain provides the new IT driving force for business model, which is a convenient technology for dyadic IT customization. Based on literatures and PNMP-CET@I business model, it combines the tacit knowledge of CET@I and constructs blockchain-enabled business model innovation with comprehensive driving factors. Through the case study of DIPNET, it is found that the first generation of DIPNET mainly focuses on the value creation mechanism of three business models, which is efficiency, novelty and complementarities. The second generation DIPNET added three business model value appropriation mechanisms "lock-in, bundling and imitation barriers". The case study validates blockchain-enabled business model innovation. By upgrading the business model, the firm builds a multi-equal business ecosystem, such as partners and consumers, so as to match the strategic intention, and gradually restructure the value network of the stakeholders.

Key words: business model, blockchain, dyadic IT customization, value creation, value appropriation

Zhu Xiaowu. Blockchain-Enabled Business Model Innovation: Case Study on DIPNET[J]. , 2019, 31(7): 65-74.

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