Research on E-Business Model of Paying for the Knowledge

Abstract

Abstract:

Paying for knowledge on internet is a new business form in which enterprises provide various knowledge products and services for paying users by means of internet tools and platforms. Its business model deserves thorough discussion. Based on the qualitative data on five reprehensive cases, this paper proposes a theoretical framework and constituent elements of paying-for-knowledge business model, which provides a basis for further comparison and empirical analysis. The research shows that paying-for-knowledge business model includes four key dimensions:value proposition, value network, key activities and profit model. Among them, different value propositions reflect the diversified knowledge needs raised by the changing of time. Value network shows the collaborative relationship and structure between enterprises and knowledge producers and other stakeholders. The key activities support the consistent provision of knowledge products and services. Finally, profit model promotes business sustainability through appropriate payment mechanism design and value distribution within the network.

Key words: paying for knowledge, knowledge transaction platform, Internet business model, community

Xing Xiaoqiang, Zhou Pinglu. Research on E-Business Model of Paying for the Knowledge[J]. , 2019, 31(7): 75-85.

References

[1] 方军. 付费:互联网知识经济的兴起[M]. 北京:机械工业出版社, 2017
[2] 国家信息中心信息化研究部,中国互联网协会分享经济工作委员会. 中国分享经济发展报告2017[EB/OL]. http://www.sic.gov.cn/archiver/SIC/UpFile/Files/Htmleditor/201703/20170302125144221.pdf,2017
[3] 王传珍. 中国知识付费行业发展白皮书2017[EB/OL]. https://www.analysys.cn/article/analysis/detail/1001061,2017
[4] 刘姝一. 知识付费研究报告[EB/OL]. http://36kr.com/p/5083625.html,2017
[5] 邹伯涵,罗浩. 知识付费[J]. 新媒体研究, 2017,3(11):110-112
[6] 李蕾. 内容付费及知识变现——移动互联时代专业媒体转型的思考[J]. 青年记者, 2017,(13):16-17
[7] 喻国明. 知识付费何以成势?[J]. 新闻记者, 2017,(7):61-63
[8] 刘雷. 知识付费行为的影响因素分析及发展对策探究[J]. 中国管理信息化, 2017,(21):147-149
[9] 喻国明,郭超凯. 线上知识付费:主要类型、形态架构与发展模式[J]. 编辑学刊, 2017,(5):6-11
[10] 谭舒,李飞翔. "知识网红经济"视域下全民价值共创研究[J]. 科技进步与对策, 2017,34(3):123-127
[11] 张帅,王文韬,李晶. 用户在线知识付费行为影响因素研究[J]. 图书情报工作, 2017,61(10):94-100
[12] 周涛,檀齐. 基于社会资本理论的知识付费用户行为机理研究[J]. 现代情报, 2017,37(11):46-50
[13] 全贞花,谢情. 知识付费产品用户使用行为实证研究:以得到APP为例[J]. 广告大观, 2017,(4):71-79
[14] 赵保国,姚瑶. 用户持续使用知识付费APP意愿的影响因素研究[J]. 图书馆学研究, 2017,(17):96-101
[15] Amit R., Zott C. Value Creation in E-business[J]. Strategic Management Journal, 2001,22(6/7):493-520
[16] Christensen C. M. The Past and Future of Competitive Advantage[J]. MIT Sloan Management Review, 2001,42(2):105-109
[17] Doz Y. L., Kosonen M. Embedding Strategic Agility:A Leadership Agenda for Accelerating Business Model Renewal[J]. Long Range Planning, 2010,43(2):370-382
[18] Mcgrath R. G. Business Models:A Discovery Driven Approach[J]. Long Range Planning, 2010,43(2):247-261
[19] Zott C., Amit R., Massa L. The Business Model:Recent Developments and Future Research[J]. Journal of Management, 2011,37(4):1019-1042
[20] Osterwalder A., Pigneur Y. Business Model Generation:A Handbook for Visionaries, Game Changers, and Challengers[M]. New York:John Wiley, 2010
[21] Zott C., Amit R. Business Model Design:An Activity System Perspective[J]. Long Range Planning, 2010,43(2):216-226
[22] Teece D. J. Business Models, Business Strategy and Innovation[J]. Long Range Planning, 2009,43(2):172-194
[23] Casadesus-Masanell R., Ricart J. E. From Strategy to Business Models and onto Tactics[J]. Long Range Planning, 2010,43(2):195-215
[24] Reim W., Paridaab V., örtqvista D. Product-Service Systems (PSS) Business Models and Tactics——A Systematic Literature Review[J]. Journal of Cleaner Production, 2015,97:61-75
[25] DaSilva C. M., Trkman P. Business Model:What It Is and What It Is Not[J]. Long Range Planning, 2014,47(6):379-389
[26] Hamel G., Trudel J. D. Leading the Revolution[J]. Journal of Product Innovation Management, 2001,18(3):212-213
[27] Wirtz B. W., Pistoia A., Ullrich S., et al. Business Models:Origin, Development and Future Research Perspectives[J]. Long Range Planning, 2016,49(1):36-54
[28] 汪寿阳,敖敬宁,乔晗. 基于知识管理的商业模式冰山理论[J]. 管理评论, 2015,27(6):3-10
[29] Holm A. B., Günzel F., Ulhoi J. P. Openness in Innovation and Business Models:Lessons from the Newspaper Industry[J]. International Journal of Technology Management, 2013,61(3-4):324-348
[30] Yin R. K. Case Study Research and Applications:Design and Methods[M]. California:SAGE Publications, 2017
[31] Corbin J., Strauss A., Strauss A. L. Basics of Qualitative Research[M]. California:SAGE Publications, 2014
[32] 果壳. 2016知识青年报告[EB/OL]. http://36kr.com/p/5061911.html,2016
[33] Abernathy W. J., Utterback J. M. Patterns of Industrial Innovation[J]. Technology Review, 1978,80(7):40-47
[34] 吴超,饶佳艺,乔晗,等. 基于社群经济的自媒体商业模式创新——"罗辑思维"案例[J]. 管理评论, 2017,29(4):255-263