Research on the Path of Value Chain Reconstruction from CSV Perspective——Case Study Based on the PPC Business Model of China Merchants Group

Abstract

Abstract:

Since Porter proposed the concept of value chain, the reconstruction of value chain has always been a hot issue in both theoretical and business fields. CSV theory is a new strategic paradigm that Porter has recently proposed and is widely recognized. It provides a completely different approach to value chain reconstruction. This study takes the case of the PPC business model of China Merchants Group as the research object and uses the explorative case study methodology to explore the value chain reconstruction path under the CSV perspective. The reconstruction of the value chain under the CSV perspective mainly includes three successive steps:value chain integration, value chain linkage, and value chain aggregation. It begins with the integration of the internal enterprise value chain, then connects the internal corporate value chain and the global value chain, and finally aggregates industrial value chains in different dimensions. This study extends the traditional profit maximization ideas of the value chain reconstruction, complements Porter's three CSV value chain reconstruction paths and reveals the unique role of CSV in the value chain reconstruction. This study helps companies to open up a new round of value chain reconstruction and business innovation based on CSV, and to think and explore corporate competitive advantages at a higher level and in a higher dimension.

Key words: value chain reconstruction, creating shared value, business model innovation, case study

Wang Xuedong, Kuang Haibo, Dong Dahai, Meng Jiajia. Research on the Path of Value Chain Reconstruction from CSV Perspective——Case Study Based on the PPC Business Model of China Merchants Group[J]. , 2019, 31(1): 293-304.

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