Analysis of Sustainable Business Model at the Base of Pyramid——Multi-case Study Based on Northeastern Guangdong

Abstract

Abstract:

The Base/Bottom of Pyramid (BoP) is a neglected market with huge commercial potential. The BoP sustainable business model established by enterprises is of strategic significance for our country to build a moderately prosperous society and to go for the path of sustainable development. At present, from the theoretical perspective of sustainable development, it is a hot issue to explore the mech-anism of constructing BoP business model in the BoP field. Based on 8 typical cases of Northeastern Guangdong, we code the data by Grounded Theory, combining the theory of Social Network and Native Capability to explore the impact and mechanism of constructing BoP sustainable business model from three theoretical dimensions:technical native capability, social native capability and social embed-dedness, and then summarize 4 propositions of BoP sustainable business model. This study provides a theoretical foundation and practical guidance for enterprises to establish sustainable business models in the BoP market, and also provides reference for BoP region to achieve sustainable development in an economic, social and natural manner.

Key words: Base/Bottom of the Pyramid (BoP), sustainable business model, social native capability, technical native capability, social embeddedness

Du Helen S., Xu Jiahong, Luo Zichan, Li Dongxia, Yu Xiuli. Analysis of Sustainable Business Model at the Base of Pyramid——Multi-case Study Based on Northeastern Guangdong[J]. , 2018, 30(9): 292-304.

References

[1] 邢小强,葛沪飞,仝允桓. 社会嵌入与BOP网络演化:一个纵向案例研究[J]. 管理世界, 2015,(10):160-173
[2] Prahalad C. K., Hart S. L. The Fortune at the Bottom of the Pyramid[J]. Strategy+Business, 2002,26(1):54-67
[3] Prahalad C. K. Bottom of the Pyramid as a Source of Breakthrough Innovations[J]. Journal of Product Innovation Management, 2012,29(1):6-12
[4] Hall J., Matos S., Sheehan L., et al. Entrepreneurship and Innovation at the Base of the Pyramid:A Recipe for Inclusive Growth or Social Exclusion?[J]. Journal of Management Studies, 2012,49(4):785-812
[5] 宫留记. 政府主导下市场化扶贫机制的构建与创新模式研究——基于精准扶贫视角[J]. 中国软科学, 2016,(5):154-162
[6] George G., Mcgahan A. M., Prabhu J. Innovation for Inclusive Growth:Towards a Theoretical Framework and a Research Agenda[J]. Journal of Management Studies, 2012,49(4):661-683
[7] Mair J., Marti I. Entrepreneurship in and Around Institutional Voids:A Case Study from Bangladesh[J]. Journal of Business Ven-turing, 2009,24(5):419-435
[8] Mendoza R. U., Thelen N. Innovations to Make Markets More Inclusive for the Poor[J]. Development Policy Review, 2008,26(4):427-458
[9] Mair J., Marti I., Ventresca M. J. Building Inclusive Markets in Rural Bangladesh:How Intermediaries Work Institutional Voids[J]. Academy of Management Journal, 2012,55(4):819-850
[10] Chesbrough H. Business Model Innovation:Opportunities and Barriers[J]. Long Range Planning, 2010,43(2):354-363
[11] 汪寿阳,乔晗,胡毅,等. 商业模式研究全景图[M]. 北京:科学出版社, 2016
[12] 李雪蓉,张晓旭,李政阳,等. 商业模式的文献计量分析[J]. 系统工程理论与实践, 2016,36(2):273-287
[13] 杜松华,柯晓波,后锐,等. 基于HSM的企业微信影响力研究:以P2P网贷平台为例[J]. 管理评论, 2016,28(12):198-212
[14] 乔晗,张靖,郭盛,等. 银行外部环境、商业模式与绩效间关系研究——基于国内16家上市商业银行的数据[J]. 管理评论, 2017,29(6):252-263
[15] Zott C., Amit R., Massa L. The Business Model:Recent Developments and Future Research[J]. Journal of Management, 2011, 37(4):1019-1042
[16] Amit R., Zott C. Crafting Business Architecture:The Antecedents of Business Model Design[J]. Strategic Entrepreneurship Jour-nal, 2016,9(4):331-350
[17] Casadesus-Masanell R., Zhu F. Business Model Innovation and Competitive Imitation:The Case of Sponsor-based Business Mod-els[J]. Strategic Management Journal, 2012,34(4):464-482
[18] Frankenberger K., Weiblen T., Csik M., et al. The 4I-Framework of Business Model Innovation:A Structured View on Process Phases and Challenges[J]. International Journal of Product Development, 2013,18(3):249-273
[19] Amit R., Zott C. Creating Value through Business Model Innovation[J]. MIT Sloan Management Review, 2012,53(3):41-49
[20] 魏炜,朱武祥,林桂平. 基于利益相关者交易结构的商业模式理论[J]. 管理世界, 2012,(12):125-131
[21] Bansal P., Roth K. Why Companies Go Green:A Model of Ecological Responsiveness[J]. Academy of Management Journal, 2000,43(4):717-736
[22] Kolk A. The Social Responsibility of International Business:From Ethics and the Environment to CSR and Sustainable Develop-ment[J]. Journal of World Business, 2016,51(1):23-34
[23] Alvarado-Herrera A., Bigne E., Aldas-Manzano J., et al. A Scale for Measuring Consumer Perceptions of Corporate Social Re-sponsibility Following the Sustainable Development Paradigm[J]. Journal of Business Ethics, 2017,140(2):243-262
[24] Ekwueme C. M., Egbunike C. F., Onyali C. I. Benefits of Triple Bottom Line Disclosures on Corporate Performance:An Explora-tory Study of Corporate Stakeholders[J]. Journal of Management and Sustainability, 2013,3(2):79-91
[25] Hussain N., Rigoni U., Orij R. P. Corporate Governance and Sustainability Performance:Analysis of Triple Bottom Line Per-formance[J]. Journal of Business Ethics, 2018,149(2):411-432
[26] Singh R., Bakshi M., Mishra P. Corporate Social Responsibility:Linking Bottom of the Pyramid to Market Development?[J].Journal of Business Ethics, 2015,131(2):361-373
[27] Jebarajakirthy C., Thaichon P., Yoganathan D. Enhancing Corporate Social Responsibility through Market Orientation Practices in Bottom of Pyramid Markets:With Special Reference to Microcredit Institutions[J]. Journal of Strategic Marketing, 2016,24(5):398-417
[28] Doh J. P., Littell B., Quigley N. R. CSR and Sustainability in Emerging Markets:Societal, Institutional, and Organizational In-fluences[J]. Organizational Dynamics, 2015,44(2):112-120
[29] Boons F., Lüdeke-Freund F. Business Models for Sustainable Innovation:State-of-the-art and Steps towards a Research Agenda[J]. Journal of Cleaner Production, 2013,45(2):9-19
[30] Ausrød V. L., Sinha V., Øystein W. Business Model Design at the Base of the Pyramid[J]. Journal of Cleaner Production, 2017,162:982-996
[31] London T., Hart S. L. Reinventing Strategies for Emerging Markets:Beyond the Transnational Model[J]. Journal of International Business Studies, 2004,35(5):350-370
[32] Marconatto D. A. B., Barin-Cruz L., Pozzebon M., et al. Developing Sustainable Business Models within BOP Contexts:Mobili-zing Native Capability to Cope with Government Programs[J]. Journal of Cleaner Production, 2016,129:735-748
[33] Stelvia M., Bruno S. S. Managing Stakeholder Relations when Developing Sustainable Business Models:The Case of the Brazilian Energy Sector[J]. Journal of Cleaner Production, 2013,45(2):61-73
[34] Jain R., Winner L. H. CSR and Sustainability Reporting Practices of Top Companies in India[J]. Corporate Communications:An International Journal, 2016,21(1):36-55
[35] Perez-Batres L. A., Miller V. V., Pisani M. J. CSR, Sustainability and the Meaning of Global Reporting for Latin American Cor-porations[J]. Journal of Business Ethics, 2010,91(2):193-209
[36] 邢小强,仝允桓,陈晓鹏. 金字塔底层市场的商业模式:一个多案例研究[J]. 管理世界, 2011,(10):108-124
[37] 田宇,杨艳玲,卢芬芬,等. 欠发达地区本地能力、社会嵌入与商业模式构建分析——基于武陵山片区的多案例研究[J]. 南开管理评论, 2016,19(1):108-119
[38] 杜松华,陈扬森,柯晓波,等. "互联网+生态农业" 可持续发展——广东绿谷模式探究[J]. 管理评论, 2017,29(6):264-272
[39] Granovetter M. Economic Action and Social Structure:A Theory of Embeddedness[J]. American Journal of Sociology, 1985,91(3):481-510
[40] Goldsmith A. A. Profits and Alms:Cross-sector Partnerships for Global Poverty Reduction[J]. Public Administration & Develop-ment, 2011,31(1):15-24
[41] 张利平,高旭东,仝允桓. 社会嵌入与企业面向BOP的商业模式创新——一个多案例研究[J]. 科学学研究, 2011,29(11):1744-1752
[42] Webb J. W., Pryor C. G., Kellermanns F. W. Household Enterprise in Base-of-the-Pyramid Markets:The Influence of Institu-tions and Family Embeddedness[J]. Africa Journal of Management, 2015,1(2):115-136
[43] Reficco E. A., Marquez P. Inclusive Networks for Building BOP Markets[J]. Business & Society, 2012,51(3):512-556
[44] Goyal S., Sergi B. S. Creating a Formal Market Ecosystem for Base of the Pyramid Markets-Strategic Choices for Social Embed-dedness[J]. International Journal of Business & Globalisation, 2015,15(1):63-80
[45] London T., Anupindi R., Sheth S. Creating Mutual Value:Lessons Learned from Ventures Serving Base of the Pyramid Producers[J]. Journal of Business Research, 2010,63(6):582-594
[46] 徐飞,徐立敏. 战略联盟理论研究综述[J]. 管理评论, 2003,15(6):12-18
[47] Hart B., Stuart L. Developing Native Capability:What Multinational Corporations Can Learn from the Base of the Pyramid[J]. Stanford Social Innovation Review, 2005,3(2):28-33
[48] Maskell P. Competitiveness, Localised Learning and Regional Development:Specialisation and Prosperity in Small Open Econo-mies[M]. London:Psychology Press, 1998
[49] 徐嘉泓,彭恋思,谢锦文,等. 利用适用技术促进河源农业共生共赢可持续发展[J]. 南方农业, 2016,10(31):59-63
[50] Reimann F., Rauer J., Kaufmann L. MNE Subsidiaries' Strategic Commitment to CSR in Emerging Economies:The Role of Ad-ministrative Distance, Subsidiary Size, and Experience in the Host Country[J]. Journal of Business Ethics, 2015,132(4):845-857
[51] Chun Y. Y., Lee K. M. Life Cycle-Based Generic Business Strategies for Sustainable Business Models[J]. Journal of Sustainable Development, 2013,6(8):1-15
[52] 汪寿阳,敖敬宁,乔晗,等. 基于知识管理的商业模式冰山理论[J]. 管理评论, 2015,27(6):3-10
[53] Yin R. K. Case Study Research:Design and Methods (5ed)[M]. New York:Sage Publications, 2014
[54] Eisenhardt K. M., Melissa E. G. Theory Building From Cases:Opportunities and Challenges[J]. Academy of Management Jour-nal, 2007,50(1):25-32
[55] Luca L. M. D., Verona G., Vicari S. Market Orientation and R&D Effectiveness in High-Technology Firms:An Empirical Inves-tigation in the Biotechnology Industry[J]. Journal of Product Innovation Management, 2010,27(3):299-320
[56] Corbin J., Strauss A. Basics of Qualitative Research:Techniques and Procedures for Developing Grounded Theory (3ed)[M]. New York:Sage Publications, 2008
[57] Jantunen S., Gause D. C. Using a Grounded Theory Approach for Exploring Software Product Management Challenges[J]. Journal of Systems & Software, 2014,95(9):32-51
[58] Kroeger T. A., Davidson N. J., Cook S. C. Understanding the Characteristics of Quality for Software Engineering Processes:A Grounded Theory Investigation[J]. Information & Software Technology, 2014,56(2):252-271