Study on Enterprise Strategic Change Driven by Strategic Flexibility from an Ambidextrous Perspective

Abstract

Abstract:

This study engages a large-scale well-known clothing manufacturing company in China as a study case to examine the enter-prise strategic change process and its internal mechanism from the angle of an ambidextrous strategic flexibility. The study opens the "black box" of the enterprise strategic change and explains how strategic change can be achieved through the development of strategic flexibility from an ambidextrous perspective based on the process and renewal models of our study. The results show that strategic flexibil-ity plays an important role in an enterprise's strategic change and that these elements of strategic flexibility support each other. Our study identifies how this case enterprise effectively developed strategic flexibility through the exploration and exploitation perspectives. It further analyzes the mechanisms of explorative and exploitative balance in the development of strategic flexibility that helps in promoting the im-plementation of the strategic change. The study is significant in enriching the relevant theories of ambidexterity, strategic change and stra-tegic flexibility and also in helping Chinese traditional enterprises achieve strategic change.

Key words: strategic change, strategic flexibility, ambidexterity, case study

Chen Qi, Feng Yuqiang, Liu Luning. Study on Enterprise Strategic Change Driven by Strategic Flexibility from an Ambidextrous Perspective[J]. , 2018, 30(9): 275-291.

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