›› 2018, Vol. 30 ›› Issue (4): 219-234.

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Media Coverage, Unexplained Audit Fees and the Company's Earnings Management

Ma Zhuang, Li Yanxi, Wang Yun, Zeng Weiqiang   

  1. Faculty of Management and Economics, Dalian University of Technology, Dalian 116024
  • Received:2015-12-08 Online:2018-04-28 Published:2018-04-22

Abstract:

From the perspective of auditing, this paper investigates how the negative media coverage affects the company's earnings management behaviors, and further analyzes the impacting mechanism and the implementation path. The study with data of Chinese A-share listed companies from 2003-2014 proves that the more negative media coverage,the stronger motivation of earnings management for the managers and the more intending of choosing the real earnings management when they are accused of financial fraud by the media, which verifies the market pressure hypothesis. Further analysis shows that negative media coverage achieves some supervisory functions through external auditing. The more negative media coverage is, the higher the abnormal audit fees and the stronger inhibitory effect of the auditing on earnings management. In addition, it is also found that the authority of the media and the professionalism of the media coverage enhance the inhibitory effect of the auditing on earnings management. This paper shows that negative media coverage has a role in corporate governance by the way of auditing, and the governance effect relies on the authority and the professionalism of the media coverage.

Key words: media coverage, unexplained audit fees, accounting information, media heterogeneity