Environmental Uncertainty, Alliance Green Revolution and Alliance Performance

Abstract

Abstract:

Due to the environmental pressure and sustainable development requirements, firms may have to take steps to protect the ecological environment, save resources, produce safe products and ensure the safety of employees in the collaborative process. Drawing on social responsibility perspective and transaction cost theory, we explore how environmental uncertainty (technological uncertainty and market uncertainty) leads to high alliance green revolution and how entrepreneurial orientation moderates these relationships. In addition, we also examine the performance consequence of alliance green revolution. Our analyses of 205 dyad partner firms support our theoretical framework. Specifically, both technological uncertainty and market uncertainty have positive effects on alliance green evolution, and higher entrepreneurial orientation enhances the positive effect of uncertainty on alliance green revolution. Besides, alliance green evolution has an inverse-U relationship with alliance performance.

Key words: technological uncertainty, market uncertainty, entrepreneurial orientation, alliance green revolution, alliance performance

Jiang Xu, Ma Yongyuan. Environmental Uncertainty, Alliance Green Revolution and Alliance Performance[J]. , 2018, 30(3): 60-71.

References

[1] Mishra S., Modi S. B. Corporate Social Responsibility and Shareholder Wealth:The Role of Marketing Capability[J]. Journal of Marketing, 2016,80(1):26-46
[2] Babiak K. Trendafilova S. CSR and Environmental Responsibility:Motives and Pressures to Adopt Green Management Practices[J]. Corporate Social Responsibility and Environmental Management, 2011,18(1):11-24
[3] Bansal P., Gao J., Qureshi I. The Extensiveness of Corporate Social and Environmental Commitment Across Firms Over Time[J]. Organization Studies, 2014,35(7):949-966
[4] Ambec S., Lanoie P. Does It Pay to Be Green? A Systematic Overview[J]. Academy of Management Perspectives, 2008,22(4):45-62
[5] 武春友,陈兴红,匡海波. 基于Rough-DEMATE的企业绿色增长模式影响因素识别[J]. 管理评论, 2014,26(8):74-81
[6] Dickson P. H., Weaver K. M. Environmental Determinants and Individual-level Moderators of Alliance Use[J]. Academy of Management Journal, 1997,40(2):404-425
[7] Grewal R., Tansuhaj P. Building Organizational Capabilities for Managing Economic Crisis:The Role of Market Orientation and Strategic Flexibility[J]. Journal of Marketing, 2001,65(2):67-80
[8] 王益谊,席酉民,毕鹏程. 组织环境的不确定性研究综述[J]. 管理工程学报, 2005,19(1):46-50
[9] 李大元. 企业环境不确定性研究及其最新进展[J]. 管理评论, 2010,22(11):81-87
[10] Lunnan R., Haugland S. A. Predicting and Measuring Alliance Performance:A Multidimensional Analysis[J]. Strategic Management Journal, 2008,29(5):545-556
[11] Teng B. Corporate Entrepreneurship Activities through Strategic Alliances:A Resource-based Approach toward Competitive Advantage[J]. Journal of Management Studies, 2007,44(1):119-142
[12] Ariño A., Ragozzino R., Reuer J. B. Alliance Dynamics for Entrepreneurial Firms[J]. Journal of Management Studies, 2008,45(1):147-168
[13] Peng Y. S., Lin S. S. Local Responsiveness Pressure, Subsidiary Resources, Green Management Adoption and Subsidiary's Performance:Evidence from Taiwanese Manufactures[J]. Journal of Business Ethics, 2008,79(1-2):199-212
[14] Rauch A., Wiklund J. Lumpkin G. T., et al. Entrepreneurial Orientation and Business Performance:An Assessment of Past Research and Suggestions for the Future[J]. Entrepreneurship Theory and Practice, 2009,33(3):761-787
[15] Ireland R. D., Hitt M. A., Sirmon D. G. A Model of Strategic Entrepreneurship:The Construct and Its Dimensions[J]. Journal of Management, 2003,29(6):963-989
[16] Covin J. G., Lumpkin G. T. Entrepreneurial Orientation Theory and Research:Reflections on A Needed Construct[J]. Entrepreneurship Theory and Practice, 2011,35(5):855-872
[17] Cheng B., Ioannou I., Serafeim G. Corporate Social Responsibility and Access to Finance[J]. Strategic Management Journal, 2014,35(1):1-23
[18] Cruz L. B., Pedrozo E. A. Corporate Social Responsibility and Green Management:Relation between Headquarters and Subsidiary in Multinational Corporations[J]. Management Decision, 2009,47(7):1174-1199
[19] Ozen S., Kusuk F. Corporate Environmental Citizenship Variation in Developing Countries:An Institutional Framework[J]. Journal of Business Ethics, 2009,89(2):297-313
[20] Marquis C., Qian C. Corporate Social Responsibility Reporting in China:Symbol or Substance?[J]. Organization Science, 2014,25(1):127-148
[21] Das T. K., Teng B. Trust, Control, and Risk in Strategic Alliances:An Integrated Framework[J]. Organization Studies, 2001,22(2):251-283
[22] Zhu Q. H., Sarkis J. Relationships between Operational Practices and Performance among Early Adopters of Green Supply Chain Management Practices in Chinese Manufacturing Enterprises[J]. Journal of Operations Management, 2004,22(3):265-289
[23] Lee K. H. Why and How to Adopt Green Management into Business Organizations? The Case Study of Korean SMEs in Manufacturing Industry[J]. Management Decision, 2009,47(7):1101-1120
[24] Marcus A. A., Fremeth A. R. Green Management Matters Regardless[J]. Academy of Management Perspectives, 2009,23(3):17-26
[25] Sheng S., Zhou K. Z., Li J. J. The Effects of Business and Political Ties on Firm Performance:Evidence from China[J]. Journal of Marketing, 2011,75(1):1-15
[26] 黄玉杰,万迪昉,汪应洛. 我国高技术企业联盟治理结构选择的实证研究[J]. 管理工程学报, 2008,22(4):100-104
[27] Gulati R., Puranam P., Tushman M. Meta-organization Design:Rethinking Design in Interorganizational and Community Contexts[J]. Strategic Management Journal, 2012,33(6):571-586
[28] Geyskens I., Steenkamp J. E. M., Kumar N. Make, Buy, or Ally:A Transaction Cost Theory Meta-analysis[J]. Academy of Management Journal, 2006,49(3):519-543
[29] Marian O., Taco V. V., Eric M. Perceptions of Technology Uncertainty and the Consequences for Performance in Buyer-supplier Relationships[J]. International Journal of Production Research, 2011,49(20):6155-6173
[30] Lorenzo-Molo C. F., Udani Z. A. S. Bringing Back the Essence of the "S" and "R" to CSR:Understanding the Limitations of the Merchant Trade and the White Man's Burden[J]. Journal of Business Ethics, 2013,117(1):123-136
[31] Vareska V., Wim V., Geert D. External Technology Sourcing:The Effect of Uncertainty on Governance Mode Choice[J]. Journal of Business Venturing, 2009,24(1):62-80
[32] Luo Y. Are Joint Venture Partners More Opportunistic in a More Volatile Environment?[J]. Strategic Management Journal, 2007,28(1):39-60
[33] Lumpkin G., Dess G. G. Linking Two Dimensions of Entrepreneurial Orientation to Firm Performance:The Moderating Role of Environment and Industry Life Cycle[J]. Journal of Business Venturing, 2001,16(3):429-451
[34] Li Y., Liu Y., Liu H. Co-opetition, Distributor's Entrepreneurial Orientation and Manufacturer's Knowledge Acquisition:Evidence from China[J]. Journal of Operations Management, 2011,29(1/2):128-142
[35] Marino L., Strandolm K., Steensma H. K., et al. The Moderating Effect of National Culture on the Relationship between Entrepreneurial Orientation and Strategic Alliance Portfolio Extensiveness[J]. Entrepreneurship Theory & Practice, 2002,26(4):145-160
[36] Lumpkin G. T., Wales M. J., Ensley M. D. Entrepreneurial Orientation Effects on New Venture Performance:The Moderating Role of Venture Age[J]. Academy of Management Annual Meeting Proceedings, 2006,(1):N1-N6
[37] Keh H. T., Foo M. D., Lim B. C. Opportunity Evaluation Under Risky Conditions:The Cognitive Processes of Entrepreneurs[J]. Entrepreneurship Theory and Practice, 2002,27(2):125-148
[38] Stam W., Elfring T. Entrepreneurial Orientation and New Venture Performance:The Moderating Role of Intra-and Extraindustry Social Capital[J]. Academy of Management Journal, 2008,50(1):97-111
[39] Covin J. G., Slevin D. P. A Conceptual Model of Entrepreneurship as Firm Behavior[J]. Entre preneursbip Theory & Practice, 1991,16(1):7-25
[40] 焦豪,魏江,崔瑜. 企业动态能力构建路径分析:基于创业导向和组织学习的视角[J]. 管理世界, 2008,(4):91-106
[41] Kale P., Dyer J. H., Singh H. Alliance Capability, Stock Market Response, and Long-term Alliance Success:The Role of the Alliance Function[J]. Strategic Management Journal, 2002,23(8):747-767
[42] Glaister K. W., Buckley P. J. Measures of Performance in UK International Alliances[J]. Organization Studies, 1998,19(1):89-118
[43] Siegel D. S. Green Management Matters only if It Yields More Green:An Economic/Strategic Perspective[J]. Academy of Management Perspectives, 2009,23(3):5-16
[44] Das T. K., Kumar R. Regulatory Focus and Opportunism in the Alliance Development Process[J]. Journal of Management, 2011,37(3):682-708
[45] Brammer S., Millington A. Does It Pay to Be Different? An Analysis of the Relationship between Corporate Social and Financial Performance[J]. Strategic Management Journal, 2008,29(12):1325-1343
[46] 高举红,韩红帅,侯丽婷,等. 考虑产品绿色度和销售努力的零售商主导型闭环供应链决策研究[J]. 管理评论, 2015,27(4):187-196
[47] Hull C. E., Rothenberg S. Firm Performance:The Interactions of Corporate Social Performance with Innovation and Industry Differentiation[J]. Strategic Management Journal, 2008,29(7):781-789
[48] Brammer S., Brooks C., Pavelin S. Corporate Social Performance and Stock Returns UK Evidence from Disaggregate Measures[J]. Financial Management, 2006,35(3):97-116
[49] Berrone P., Gomez-Mejia L. P. Environmental Performance and Executive Compensation:An Integrated Agency-institutional Perspective[J]. Academy of Management Journal, 2009,52(1):103-126
[50] Armstrong J. S., Overton T. S. Estimating Nonresponse Bias in Mail Survey[J]. Journal of Marketing Research, 1977,14(3):396-402
[51] Kohli A. K., Jaworski B. J., Kumar A. MARKOR:A Measure of Market Orientation[J]. Journal of Marketing Research, 1993,30(4):467-477
[52] Schriesheim C. A., Hinkin T. R. Influence Tactics Used by Subordinates:A Theoretical and Empirical Analysis and Refinement of the Kipnis, Schmidt, and Wilkinson Subscales[J]. Journal of Applied Psychology, 1990,75(3):246-257
[53] Nunnally J. Psychometric Methods[M]. New York:McGraw-Hill, 1978
[54] Aiken L., West S. G. Multiple Regression:Testing and Interpreting Interactions[M]. Newbury Park, CA:Sage, 1991
[55] Ozen S., Kusuk F. Corporate Environmental Citizenship Variation in Developing Countries:An Institutional Framework[J]. Journal of Business Ethics, 2009,89(2):297-313
[56] King A., Lenox M. Exploring the Locus of Profitable Pollution Reduction[J]. Management Science, 2002,48(2):289-299
[57] Rettab B., Brik A. B., Mellahi K. A Study of Management Perceptions of the Impact of Corporate Social Responsibility on Organisational Performance in Emerging Economies:The Case of Dubai[J]. Journal of Business Ethics, 2009,89(3):371-390