The Influence of Organization Fundraising Techniques on Employees' Donation Amount: The Moderating Effect of Face Orientation and Power Distance

Abstract

Abstract:

A situational questionnaire survey is adopted to explore the influence of organization fundraising techniques on employees' donation amount. The moderating effects of demographic characteristics, face orientation and power distance are also examined. 601 valid questionnaires are collected. By the analysis of variance and multiple linear regression, the following results are obtained. The amount of employees' donation is significantly different with different fundraising techniques. Annual incomes, position and unit properties moderate the relationship between fundraising techniques and employees' donation amount. Fear of losing face doesn't have a moderating role in the relationship between fundraising techniques and the amount of donation, while win-face has a moderating role, that is, the stronger desire employees have to win face, the more they will donate when the list of donors and the amount of donations are released. The power distance doesn't play a moderating role, but the results of ANOVA show that the employees with strong perception of power distance, they donate more when the organizer is their leader than they do when the organizer is their peer.

Key words: organization fundraising techniques, employees' donation amount, face orientation, power distance

Zhao Fenfen, Du Lanying, Hou Jundong. The Influence of Organization Fundraising Techniques on Employees' Donation Amount: The Moderating Effect of Face Orientation and Power Distance[J]. , 2018, 30(3): 114-127.

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