Consumption Sense-making Model and Subjective and Objective Interpretation Comparison: A Qualitative Study

Abstract

Abstract:

The meaning of consumption has surpassed the product and brand values, and reflects social culture and group values. This study introduces Transformative Consumer Research (TCR) and conducts a qualitative research based on the theories of value, rationality and meanings, with iPhone consumption as a typical case. Following the key steps of grounded theory method, it constructs a theoretical model of Sense-making in iPhone consumption behaviors and compares the subjective and objective interpretation for such behaviors. The findings show that consideration of functional value and signal value influences the consumption behavior, and external factors and individual factors influence the sense-making of such values. Besides, there exists inconsistency between subjective and objective interpretation. The paper also discusses theoretical and practical implications, and orientation for further researches.

Key words: consumption behavior, sense-making, interpretation, qualitative study

Li Qianqian, Xue Qiuzhi. Consumption Sense-making Model and Subjective and Objective Interpretation Comparison: A Qualitative Study[J]. , 2018, 30(11): 108-118.

References

[1] Sheth J. N., Sethia N. K., Srinivas S. Mindful Consumption:A Customer-centric Approach to Sustainability[J]. Journal of the Academy of Marketing Science, 2011,39(1):21-39
[2] Mick D. G., Pettigrew S., Pechmann C. P., et al. Transformative Consumer Research for Personal and Collective Well-being[M]. New York:Routledge, 2011
[3] Burroughs J. E., Chaplin L. N., Pandelaere M., et al. Using Motivation Theory to Develop a Transformative Consumer Research Agenda for Reducing Materialism in Society[J]. Journal of Public Policy & Marketing, 2013,32(1):18-31
[4] Bernardo F., Chelekis J., Deberry-Spence B., et al. Developing Markets? Understanding the Role of Markets and Development at the Intersection of Macromarketing and Transformative Consumer Research (TCR)[J]. Journal of Macromarketing, 2015,35(2):257-271
[5] Arendt H. The Human Condition[M]. Chicago:University of Chicago Press, 1958
[6] 陈炜,郭国庆,陈凤超. 消费类型影响幸福感的实验研究述评与启示[J]. 管理评论, 2014,26(12):45-55
[7] Lunt P. The Irrational Consumer? A Response to the Miles Review[J]. Consumer Policy Review, 2004,14(2):56-59
[8] Bloom J. Irrational Consumer Lust Will Make the iPhone a Big Success[J]. Advertising Age, 2007,78(25):19
[9] 秦朵. 居民消费与收入关系的总量研究[J]. 经济研究, 1990,(7):46-49
[10] 晏国祥,方征. 论消费者行为研究范式的转向[J]. 外国经济与管理, 2006,(1):54-59
[11] 程瑜,王玉玲. 非理性消费:区域经济冲击和治理[J]. 未来与发展, 2011,(8):5-9
[12] Hall R. E. Stochastic Implications of the Life Cycle——Permanent Income Hypothesis:Theory and Evidence[J]. Journal of Political Economy, 1978,86(6):971-987
[13] Hoch S. J., Loewenstein G. F. Time-inconsistent Preferences and Consumer Self-Control[J]. Journal of Consumer Research, 1991,17(4):492-507
[14] Holbrook M. B. Customer Value——Framework For Analysis and Research[J]. Advances in Consumer Research, 1996,23(1):138-142
[15] 邓晓芒. 西方哲学史中的理性主义和非理性主义[J]. 现代哲学, 2011,(3):46-48
[16] Simon H. A. Models of Bounded Rationality:Empirically Grounded Economic Reason[M]. Cambridge:MIT Press, 1997
[17] 王国成. 西方经济学理性主义的嬗变与超越[J]. 中国社会科学, 2012,(7):68-81
[18] 马克斯·韦伯. 社会科学方法论[M]. 北京:商务印书馆, 2012
[19] 阿尔弗雷德·舒茨. 社会世界的意义构成[M]. 北京:商务印书馆, 2012
[20] 劳伦斯·纽曼, 拉里·克罗伊格著, 刘梦译. 社会工作研究方法:质性和定量方法的应用[M]. 北京:中国人民大学出版社, 2008
[21] Goldstein J., Keohane R. O. Ideas and Foreign Policy:Beliefs, Institutions and Political Change[M]. Ithaca:Cornell University Press, 1993
[22] Strauss A., Corbin J. Basics of Qualitative Research:Grounded Theory Procedures and Techniques[M]. Newbury Park, CA:Sage, 1990
[23] 加里·金,罗伯特·基欧汉,悉尼·维巴. 社会科学中的研究设计[M]. 上海:上海人民出版社, 2014
[24] 凯西·卡麦兹著, 边国英译,陈向明校. 建构扎根理论:质性研究实践指南[M]. 重庆:重庆大学出版社, 2014
[25] Glaser B. G., Strauss A. L. The Discovery of Grounded Theory[M]. Chicago:Aldine, 1967
[26] Glaser B. G. Theoretical Sensitivity[M]. Mill Valley, CA:The Sociology Press, 1978
[27] Morse J. M. The Significance of Saturation[J]. Qualitative Health Research, 1995,5(2):147-149
[28] Dey I. Grounding Grounded Theory[M]. Dan Diego:Academic Press, 1999
[29] 贾旭东, 衡量. 基于"扎根精神"的中国本土管理理论构建范式初探[J]. 管理学报, 2016,13(3):336-346
[30] 丹尼尔·卡尼曼. 思考,快与慢[M]. 北京:中信出版社, 2012
[31] 林海芬,苏敬勤. 基于不同组织情境的意义建构研究述评[J]. 管理学报, 2013,10(11):1710-1716
[32] 陈少明. 心外无物:从存在论到意义建构[J]. 中国社会科学, 2014,(1):68-84
[33] 蒋廉雄,冯睿,朱辉煌,等. 利用产品塑造品牌:品牌的产品意义及其理论发展[J]. 管理世界, 2012,(5):88-108
[34] Bahl S. 等. Mindfulness:Its Transformative Potential for Consumer, Societal, and Environmental Well-Being[J]. Journal of Public Policy & Marketing, 2016,35(2):198-210