Analysis of Governmental Subsidy Factors Influencing Agri-machinery Diffusion under the Background of BOP Strategy——Simulation Research Based on Multi-agent Modeling

Abstract

Abstract:

Unlike western BOP strategy, in China the government plays an important role in the implementation of BOP strategy.Aiming at the small agricultural machinery, this paper uses multi-agent method to establish a behavior model of farmer and manufacturer, and gives farmer payment function under the government agent behavior.The paper analyses the dynamic process of effects of different policy subsidy factors on agricultural machinery diffusion through the adoption behavior simulation of farmer agent.The results show that the im-pacts of subsidy standard, purchase and subsidy style, policy duration, household income on agricultural machinery diffusion are very obvious;the subsidy policy should not be withdrawn until the adoption rate reaches a certain level.Appropriately increasing subsidies or granting proportional subsidies or paying the price after discount is more beneficial to the adoption of agricultural machinery.In addition, the subsidy standard has certain effect on manufacturer agent decision.Improving the standard of subsidies will encourage manufacturers to strengthen competition.The conclusion of study will provide decision support and reference for Chinese enterprises to take BOP strate-gy, for demand or forecast analysis of agricultural machinery and and for policy design.

Key words: BOP strategy, purchase subsidy policy, TPB theory, agent behavior model, agri-machinery adoption

Liu Wei, Tong Hongzhi, Ding Kani. Analysis of Governmental Subsidy Factors Influencing Agri-machinery Diffusion under the Background of BOP Strategy——Simulation Research Based on Multi-agent Modeling[J]. , 2017, 29(7): 200-212.

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