›› 2017, Vol. 29 ›› Issue (6): 264-272.

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“Internet+Eco-agriculture”Sustainable Development:Guangdong Green Valley Model

Du Helen S1,2, Chen Yangsen1, Ke Xiaobo1, Jiang Ruixin1   

  1. 1. School of Management, Guangdong University of Technology, Guangzhou 510520;
    2. Institute of Big Data Strategic Research, Guangdong University of Technology, Guangzhou 510006
  • Received:2016-09-30 Online:2017-06-28 Published:2017-06-23

Abstract:

It is significant to carry out the concept of sustainable development and follow the road of “Internet plus eco-agriculture” when the traditional agriculture is at the key period of transition today.It is a hot issue to study how to choose the scientific and appropriate development model to improve the social,economic and ecological benefits for those underdeveloped agriculture-based regions.In this paper,based on the concept of sustainable development,social influence theory,fortune at the bottom of the pyramid theory and appropriate technology theory,we put forward specific ideas of “Internet plus eco-agriculture” sustainable development model and sum up four principles and nine characteristics of sustainable development by a field research of the National Agricultural Demonstration Zone lighthouse basin in “Guangdong Green Valley” Heyuan.The results of this paper not only provide theoretical basis and practical guidance for the implementation of agricultural industrialization transformation and upgrading,but also provide reference for other areas with the same geographical characteristics.

Key words: “Internet+eco-agriculture”, sustainable development, social influence theory, fortune at the bottom of the pyramid theory, appropriate technology theory