On the Willingness of Car-travel Reduction in Sustainable Transport:An Integrated Model

Abstract

Abstract:

Car-travel reduction should be included in the study of sustainable urban transport,because many cities in China are facing increasingly serious environmental problems due to a substantially continuous increase of car transport.In order to explore the antecedents of willingness of car-travel reduction,based on Norm Activation Model (NAM) and Theory of Planned Behavior (TPB),an integrated model of the willingness of car-travel reduction is proposed,and research hypotheses are proposed,combining normative and rational factors.Then dataset obtained from a survey of 600 drivers are used to verify the reliability and validity of the model and to test research hypotheses.The result indicates such three variables as personal norm of car-travel reduction,attitudes towards reduction and perceived behavior control of reduction significantly affect the willingness of car-travel reduction,and personal norm is a mediator in the relationship between awareness of consequence,ascription of responsibility of car-travel,subjective norms of car-travel reduction and the willingness of car-travel reduction.This finding provides a theoretical reference for relevant decision-makers of urban transport management.

Key words: urban transport, car-travel reduction, willingness survey, norm activation model

Liu Yuwei. On the Willingness of Car-travel Reduction in Sustainable Transport:An Integrated Model[J]. , 2017, 29(6): 234-241.

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