Trust Foundation of Reputation Mechanism:Crisis and Reconstruction

Abstract

Abstract:

Reputation mechanism which has comparative advantages relative to the moral mechanism and legal mechanism is an important governance mechanism for the problem of moral anomie in the current society. As a result, how to create conditions for the reputation mechanism to play a role becomes very important. Through the analysis of reputation mechanism process, we find that public's trust is a foundation of reputation mechanism and this foundation could be destroyed by negative events which occurred frequently. Based on the dairy crisis and food safety institution construction in China recently, we provide evidence on the destruction of trust foundation of reputation mechanism using positive research methods, and confirm that reconstruction trust through the institution also face difficulties. This paper is the first to point out and study the problem of trust foundation of reputation mechanism, and develops the reputation mechanism theory. The implications and suggestions drawn from this study also have practical meanings.

Key words: reputation mechanism, trust, the public, institution construction

Lei Yu. Trust Foundation of Reputation Mechanism:Crisis and Reconstruction[J]. , 2016, 28(8): 225-237.

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