Study on the Existence of Ranking Effect and Effectiveness of Guiding Fund Investment Behavior

Abstract

Abstract:

How to lead the fund's investment behavior is an issue that both academia and businesses pay close attention to, and everyone is eager to know that the feasibility of using ranking guide fund's investment behavior. This paper puts forward a concept of "Ranking Effect" on the basis of internal logic about using ranking guide fund's investment behavior. Then, based on the fact that star funds' ranking can be driven by their demonstration effect, this paper designs a set of measure indicators, i.e. "Demonstration Effect Coefficient". It is found that ranking effect exists when measuring Chinese equity open-ended funds and using ranking guide fund's investment behavior is feasible.

Key words: ranking effect, investment behavior, demonstration effect, effectiveness

Wu Xu. Study on the Existence of Ranking Effect and Effectiveness of Guiding Fund Investment Behavior[J]. , 2016, 28(7): 66-74.

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