Product Innovation and Network Embeddedness——Mediating Role of Organizational Learning

Abstract

Abstract:

On the basis of resource gaps generated in process of product innovating, the network embedding mechanism for two types of product innovation is studied by using Enterprise Resource theory and Organizational Learning theory and some corresponding hypotheses are proposed. Aided by sample data from 345 manufacturing companies, the hypotheses are empirically tested. Test result shows that: to effectively obtain the needed complementary resources, radical product innovation enterprises are likely to intensively interact with relatively large scale of weak ties through exploratory learning but incremental product innovation enterprises tend to loosely interact with relatively small size of strong ties through exploitative learning. Therefore, the two types of product innovation couple with their network embeddedness and in between two types of organizational learning respectively play an intermediary role.

Key words: product innovation, network embeddedness, organizational learning

Li Zhidong, Jin Hui. Product Innovation and Network Embeddedness——Mediating Role of Organizational Learning[J]. , 2016, 28(1): 62-72.

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