数字化转型与绿色转型的耦合效应如何促进新质生产力？——基于动态能力理论的混合方法研究

摘要/Abstract

摘要： 在全球数字经济与绿色经济深度融合背景下，双转型（数字化与绿色化协同转型）成为推动新质生产力发展的核心路径。本文通过构建演化博弈模型，分析了政府、企业和数字服务商在双转型过程中的前置条件，揭示了双转型协同促进新质生产力发展的作用机制。研究发现，绿色技术与数字技术的互嵌式创新、成本收益自我强化的动态反馈以及多元主体协同网络构建的创新生态，是推动新质生产力发展的关键。并且以凤登绿能环保为案例对象，剖析了企业从单一绿色转型向双转型的演进历程，及其如何通过绿色动态能力与新质生产力的“互构—共变”机制实现经济增长与环境保护的双赢。本研究为我国企业双转型实践提供了理论指导和参考。

关键词: 数字化转型, 绿色技术创新, 新质生产力, 演化博弈, 动态能力

Abstract: Against the backdrop of deep integration between the global digital economy and green economy, the dual transition (synergistic digital and green transformation) has emerged as a core pathway for driving new quality productive forces. This study constructs an evolutionary game model to analyze the preconditions for government, enterprises, and digital service providers during the dual transition, revealing the mechanism through which this synergy promotes new quality productive forces. Key findings indicate that embedded innovation of green and digital technologies, self-reinforcing dynamic feedback of cost-benefit structures, and innovation ecosystems built through multi-agent collaborative networks are crucial for advancing new quality productive forces. Using FENGDENG as a case study, we dissect an enterprise’s evolution from singular green transition to dual transition, demonstrating how its “mutual-construction and co-change” mechanism between green dynamic capabilities and new quality productive forces achieves win-win economic-environmental outcomes. This research provides theoretical guidance and practical references for Chinese enterprises implementing dual transition.

Key words: digital transformation, green technological innovation, new quality productivity, evolutionary game, dynamic capability

陈衍泰, 郝亚杰, 潘大鹏. 数字化转型与绿色转型的耦合效应如何促进新质生产力？——基于动态能力理论的混合方法研究[J]. 管理评论, 2025, 37(11): 27-40.

Chen Yantai, Hao Yajie, Pan Dapeng. How does the Coupling Effect of Digital Transformation and Green Transformation Promote New-quality Productivity?—A Mixed-methods Study Based on the Dynamic Capability Theory[J]. Management Review, 2025, 37(11): 27-40.

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