数字国际创业模式形成机理的多案例研究

摘要/Abstract

摘要： 面对数字技术的飞速发展,国际创业企业不再局限于单纯地利用数字技术以获得创业活动的便利性,数字技术与国际创业的情境及机会深度融合所催生出的国际创业模式新特征与新内涵成为实践界与理论界的核心议题。通过对8家典型的数字国际创业企业的多案例分析,探究数字国际创业模式形成机理,研究发现:数字国际创业模式形成机理的逻辑主线是"数字国际创业情境迭代-数字国际创业机会形成-数字国际创业模式"。进一步地,数字国际创业情境迭代有4种类型,由此催生4种数字国际创业机会形成过程,最终形成出口导向型、利润导向型、价值导向型与客户导向型4种不同的数字国际创业模式。这些结论为数字国际创业企业选择合适的数字国际创业模式,以实现在国际市场上的可持续发展提供了理论指导和应用启示,拓展了数字技术在国际创业研究中的应用情境,丰富了数字国际创业的相关研究。

关键词: 数字国际创业模式, 国际创业情境, 国际创业机会, 形成机理

Abstract: The fast-developing digital technologies, have brought international entrepreneurial enterprises far more benefits than just the convenience in their entrepreneurial activities. New features and connotations of the emerging international entrepreneurial models that arise from the digital technologies integrated into international entrepreneurial context and opportunities have become a core issue well worth an exploration in both practical and theoretical circles. Through a multi-case analysis of 8 typical international entrepreneurial enterprises, this paper explores the mechanism of how digital international entrepreneurial models come into being. Our study finds that the logical thread under the mechanism is "digital international entrepreneurship context iteration-digital international entrepreneurship opportunity construction-digital international entrepreneurship model". Further, there are 4 types of digital international entrepreneurship context iteration, which give rise to 4 types of digital international entrepreneurial opportunity construction processes, and ultimately 4 different digital international entrepreneurship models:export-oriented, profit-oriented, value-oriented and customer-oriented. These findings provide theoretical guidance and practical insights for digital international entrepreneurial enterprises to choose an appropriate digital international entrepreneurial model for sustainable development in the international market, expand the context of the application of digital technology in international entrepreneurship research and enrich the research related to digital international entrepreneurship.

Key words: digital international entrepreneurial models, international entrepreneurial context, international entrepreneurial opportunities, formation mechanism

何建笃, 孙新波, 张庆强. 数字国际创业模式形成机理的多案例研究[J]. 管理评论, 2023, 35(8): 327-341.

He Jiandu, Sun Xinbo, Zhang Qingqiang. A Mult-case Study on the Mechanism of How Digital International Entrepreneurial Models Come into Being[J]. Management Review, 2023, 35(8): 327-341.

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