用户期望差距对开放式创新社区企业—用户价值共毁的影响机制研究

摘要/Abstract

摘要： 本研究以15家企业的开放式创新社区为对象，基于期望差距理论，通过问卷调查深入剖析开放式创新社区企业—用户价值共毁的产生原因并揭示其中机制。结果表明：社区用户的个人利益期望差距通过交易型心理契约破裂的中介作用进而正向影响价值共毁；社交互动期望差距通过关系型心理契约破裂的中介作用进而正向影响价值共毁；自我价值期望差距通过理念型心理契约破裂的中介作用进而正向影响价值共毁；组织地位感知对自我价值期望差距导致的理念型心理契约破裂过程具有显著负向调节作用。研究成果拓展和丰富了价值共毁研究的理论与实践价值，丰富了价值共毁和开放式创新理论体系，也为企业在开放式创新社区预防价值共毁现象出现提供了理论指导。

关键词: 期望差距, 心理契约破裂, 价值共毁, 开放式创新社区

Abstract: This research takes 15 companies’ open innovation communities as a sample, and from the perspective of expectancy disconfirmation theory, analyzes the causes of open innovation community enterprise-user value co-destruction through a questionnaire and reveals the mechanism. The results show that the negative self-interest expectancy disconfirmation of community users has a positive impact on the value of co-destruction through the mediation of transactional psychological contract breach; The negative social interaction expectancy disconfirmation of community users has a positive impact on the value of co-destruction through the mediation of relational psychological contract breach; The negative self-worth expectancy disconfirmation of community users has a positive impact on the value of co-destruction through the mediation of ideological psychological contract breach; Perceived organizational status has a significant negative moderating effect on the ideological psychological contract breach process caused by negative self-worth expectancy disconfirmation. The research results not only expand the theoretical and practical value of value co-destruction research, enrich the theoretical system of value co-destruction and open innovation, but also provide theoretical guidance for enterprises to prevent the phenomenon of value co destruction in open innovation community.

Key words: expectancy disconfirmation, psychological contract breach, value co-destruction, open innovation

赵斌, 刘宸儒, 宇卫昕, 李瑶. 用户期望差距对开放式创新社区企业—用户价值共毁的影响机制研究[J]. 管理评论, 2022, 34(9): 108-119.

Zhao Bin, Liu Chenru, Yu Weixin, Li Yao. Research on the Mechanism of How Users Expectancy Disconfirmation Influences the Enterprise-User Value Co-destruction in an Open Innovation Community[J]. Management Review, 2022, 34(9): 108-119.

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