商业模式创新前因研究:决策逻辑、组织学习的视角

摘要/Abstract

摘要： 因果推理和效果推理，这两种决策逻辑如何影响商业模式创新？对该问题的回答有助于新型商业模式创建方式以及现有模式变化方式的选择。然而当前关于组织决策、认知方式与商业模式创新关系的研究还不够充分。本文从计划学派、效果推理和组织学习等理论视角探讨决策逻辑、组织学习对商业模式创新的作用机制，通过对129家企业问卷调查数据的实证分析，获得以下发现：（1）效果推理和因果推理均对商业模式创新具有显著的正向影响；（2）认知学习在效果推理、因果推理和商业模式创新间产生中介效应；（3）经验学习在因果推理和商业模式创新间起显著的负向调节作用，在效果推理和商业模式创新间起显著的正向调节作用。

关键词: 商业模式创新, 效果推理, 因果推理, 经验学习, 认知学习

Abstract: How do effectual logic and causal logic influence business model innovation? Answering this question can help us understand the new business model creation and the existing business model change. However, the current literature on the relationship between organizational decision-making logics, management cognition and business model innovation is not enough and needs to be enriched. Based on the theories of planning school, effectuation and organizational learning, this study explores the effect mechanism of decision-making logics and organizational learning on business model innovation. In this study, we collect data from 129 enterprises through a questionnaire survey, and obtain the following findings through empirical analysis. First, effectuation and causation have significant positive effects on business model innovation. Second, cognitive learning plays a mediating role between effectuation and business model innovation, and between causation and business model innovation. Finally, experiential learning plays a significant negative moderating role between causation and business model innovation, and plays a significant positive moderating role between effectuation and business model innovation.

Key words: business model innovation, effectuation, causation, experiential learning, cognitive learning

陈一华, 张振刚. 商业模式创新前因研究:决策逻辑、组织学习的视角[J]. 管理评论, 2022, 34(5): 81-92.

Chen Yihua, Zhang Zhengang. Research on the Antecedents of Business Model Innovation: Based on the Perspectives of Decision-making Logic and Organizational Learning[J]. Management Review, 2022, 34(5): 81-92.

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