管理评论

管理评论 ›› 2021, Vol. 33 ›› Issue (8): 29-40.

• 经济与金融管理 • 上一篇    下一篇

基于品种和土地改良的“社会企业+农户”契约农业合作机制及定价决策研究

刘鲁浩1, 谢家平2, 梁玲3, 张广思2   

  1. 1. 山东财经大学国际经贸学院, 济南 250014;
    2. 新疆财经大学工商管理学院, 乌鲁木齐 830012;
    3. 华东理工大学商学院, 上海 200237
  • 收稿日期:2018-07-09 出版日期:2021-08-28 发布日期:2021-09-04
  • 通讯作者: 谢家平(通讯作者),新疆财经大学工商管理学院天山学者特聘教授,博士生导师,博士
  • 作者简介:刘鲁浩,山东财经大学国际经贸学院副教授,硕士生导师,博士;梁玲,华东理工大学商学院博士后,博士;张广思,新疆财经大学工商管理学院讲师,博士研究生。
  • 基金资助:
    国家社会科学基金重点项目（20AJY008）；山东省社会科学规划研究项目（19CQXJ40）；山东省自然科学基金项目（ZR2017MG010）。

Cooperation Mechanisms and Pricing Decision for “Social Enterprise + Farmers” Contract Mode Based on Variety and Land Improvement

Liu Luhao1, Xie Jiaping2, Liang Ling3, Zhang Guangsi2   

  1. 1. School of International Trade and Economics, Shandong University of Finance and Economics, Jinan 250014;
    2. School of Business Administration, Xinjiang University of Finance and Economy, Urumqi 830012;
    3. School of Business, East China University of Science and Technology, Shanghai 200237
  • Received:2018-07-09 Online:2021-08-28 Published:2021-09-04

PDF (PC)

104

摘要： 本文基于面向农户的生产性服务及创新所形成的“社会企业+农户”契约模式，构建了一个由社会企业与农户共担成本、共享收益的合作机制。在此基础上，根据农业社会企业对农户提供的生产性服务内容的不同，区分为仅有改良投入共担的分散式、改良投入共担及生产成本节约分成的紧密式、改良结合地权入股实现收益共享的集中式三种合作契约。并将该运作体系置于双渠道环境，探讨在面临渠道冲突的情况下，农业社会企业与农户的合作机制实现过程及定价决策。

关键词: 社会企业, 合作机制, 定价决策

Abstract: Based on the "social enterprise + farmers" contract mode formed through farmer-oriented productive service and innovation, this paper establishes an operation mechanism in which social enterprises and farmers share both cost and revenue. The cooperation contractual modes are divided into three types, including dispersed contract, tight contract and centralized contract, according to the contents of productive service provided by agricultural social enterprise to farmers. The influence of pricing decision on profits under different cooperation contractual modes of agricultural social enterprises and farmers in face of channel conflict is discussed by applying the operation system into dual-channel environment.

Key words: social enterprise, cooperation mechanisms, pricing decision