组织数字化转型的过程模型及企业案例研究

摘要/Abstract

摘要： 现有文献对组织数字化转型的过程缺乏全局性、系统性和动态性的研究。本文提出了组织数字化转型的过程模型，包括决策、组织、数字化动员、数字化培训、实施、考评、取效和反馈八个阶段。本文使用该过程模型对北汽福田汽车股份有限公司的数字化转型的实践进行案例研究，阐述了其在各个阶段的具体行动，从而进一步说明了该过程模型的内涵。本文对数字化转型的过程研究有一定的理论贡献，并对组织实施数字化转型具有一定的实践价值。

关键词: 数字化转型, 过程模型, 案例研究

Abstract: Existing literature lacks global, systematic and dynamic research on the process of organizational digital transformation. This study puts forward a process model of organizational digital transformation, which includes eight stages:decision-making, organization, digital mobilization, digital training, implementation, evaluation, effectiveness and feedback. After that, this study uses this process model as a framework to explore Foton's digital transformation, and expounds its specific practices at every stage, further explaining the connotation of the process model. This research has theoretical contributions to the research on digital transformation process, and has practical value for corporate to implement digital transformation.

Key words: digital transformation, process model, case study

陈国权, 王婧懿, 林燕玲. 组织数字化转型的过程模型及企业案例研究[J]. 管理评论, 2021, 33(11): 28-42.

Chen Guoquan, Wang Jingyi, Lin Yanling. A Study on the Process Model of Organizational Digital Transformation and Corporate Case Analysis[J]. Management Review, 2021, 33(11): 28-42.

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