传统企业如何通过内部创业实现数字化转型？——基于资源匹配的战略演化视角

摘要/Abstract

摘要： 传统企业实施数字化转型会遇到组织惯性、需求冲突等挑战，实践中有企业通过内部创业化解了上述挑战，成功实现了数字化转型，然而现有文献对该现象却缺少足够的解释。本文基于资源匹配的战略演化视角，采用案例研究方法剖析了两家传统服务型企业的数字化转型过程，并探究了背后的机理。具体而言，本文主要做出了以下三方面贡献：首先，本文归纳出一条新的战略演化路径，即从内部创业，到组织内的数字化创新，再到跨组织的外部协同|其次，本文发现内部创业能够通过结构区分和权力分配克服组织惯性，从而促进对组织资源的快速更新以及对数字化创新的探索|最后，本文还将组织和环境的关系细化为资源更新方向以及幅度和环境的不匹配，并探讨了促进二者匹配的关键行为，丰富了资源匹配的相关研究。

关键词: 数字化转型, 战略路径, 内部创业, 资源匹配, 案例研究

Abstract: Traditional companies will encounter challenges such as organizational inertia and demand conflicts when implementing digital transformation. In practice, some companies have resolved these challenges through internal entrepreneurship and successfully achieved digital transformation. However, the existing literature lacks sufficient explanations for this phenomenon. Based on the strategic evolution perspective of resource matching, this paper uses case study method to analyze the digital transformation process of two traditional service companies and explore the underlying mechanism. Specifically, this paper mainly makes three contributions. Firstly, this research summarizes a new strategic evolution path, from internal entrepreneurship to digital innovation within the organization, and then to external collaboration across organizations. Secondly, this paper finds that internal entrepreneurship can overcome organizational inertia through structural differentiation and power distribution, thus promoting the rapid renewal of organizational resources and the exploration of digital innovation. Finally, this paper also refines the relationship between organization and environment into the mismatch between resource renewal direction/amplitude and environment, and discusses the key behaviors to promote their matching, which enriches the related research of resource matching.

Key words: digital transformation, strategic path, internal entrepreneurship, resource matching, case study

王冰, 毛基业. 传统企业如何通过内部创业实现数字化转型？——基于资源匹配的战略演化视角[J]. 管理评论, 2021, 33(11): 43-53.

Wang Bing, Mao Jiye. How do Traditional Enterprises Realize Digital Transformation through Internal Entrepreneurship?——A Strategic Evolution Perspective Based on Resource Matching[J]. Management Review, 2021, 33(11): 43-53.

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