管理评论

管理评论 ›› 2021, Vol. 33 ›› Issue (11): 275-285.

• 平台经济与价值创造 • 上一篇    下一篇

新信息技术驱动的制造服务化价值创造过程：基于徐工的探索性案例研究

王康周1, 彭波1, 江志斌2   

  1. 1. 兰州大学管理学院, 兰州 730000;
    2. 上海交通大学安泰经济与管理学院, 上海 200240
  • 收稿日期:2020-07-07 出版日期:2021-11-28 发布日期:2022-01-12
  • 通讯作者: 江志斌（通讯作者），上海交通大学安泰经济与管理学院教授，博士生导师，博士。
  • 作者简介:王康周，兰州大学管理学院教授，博士生导师，博士;彭波，兰州大学管理学院硕士研究生。
  • 基金资助:
    国家自然科学基金面上项目（72171105；71871142）；国家自然科学基金重点项目（71931007）；教育部人文社会科学青年项目（21YJC630133）；甘肃省高等学校青年博士基金项目（2021A-006）；中央高校基本科研业务费专项资金资助项目（21lzujbkyjh008；2020jbkyzy036）。

The Value Creation Process of New ICTs-powered Servitization of Manufacturing: An Exploratory Case Study on XCMG

Wang Kangzhou1, Peng Bo1, Jiang Zhibin2   

  1. 1. School of Management, Lanzhou University, Lanzhou 730000;
    2. Antai College of Economics and Management, Shanghai Jiao Tong University, Shanghai 200240
  • Received:2020-07-07 Online:2021-11-28 Published:2022-01-12

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摘要： 近年来物联网等新信息技术的快速兴起有力地推动了制造服务化的发展，为制造企业实现价值创造提供了新的机遇。然而，新信息技术环境下制造服务化的价值创造过程尚不明确。为此，本文采用探索性单案例研究方法，借用MAXQDA12.0软件，使用扎根理论的编码方法处理数据，构建了新信息技术驱动的制造企业服务化价值创造过程模型，包括架构支撑体系构建、新信息技术功能应用、价值创造活动实现和价值创造方式实现四部分。由于价值创造是通过价值创造活动实现的，同时，新信息技术环境下价值创造活动多需要新信息技术功能支撑，因此，本文又进一步探讨了新信息技术驱动的制造服务化价值创造过程中价值创造活动的变化及其对价值创造方式的影响，以及新信息技术功能应用中数据、信息和知识的传递、集成、处理和共享对价值创造活动的支撑作用。本文为新信息技术环境下制造企业开展服务化转型提供理论支持，并为制造服务化价值创造研究提供理论借鉴。

关键词: 制造服务化, 新信息技术, 价值链, 价值创造, 竞争优势

Abstract: Over the last few years, the fast rise of new ICTs such as the Internet of Things has effectively promoted the development of manufacturing through servitization, which provides new opportunities for manufacturing enterprises to achieve value creation. However, the value creation process of new ICTs-powered servitization of manufacturing is still unclear. This paper adopts an exploratory case study approach, as well as coding in grounded theory with MAXQDA12.0. and builds a model of the new ICTs-powered value creation process for manufacturing enterprise through servitization, which includes four parts:the construction of architecture support system, the application of new ICTs functions, the realization of value creation activities and the way of value creation. Because value creation is achieved through value creation activities, and many value creation activities in the new ICTs environment require the support of new ICTs functions, therefore, this paper further discusses the changes in the value creation activities during the value creation process of new ICTs-powered servitization of manufacturing, as well as the transferring, integration, processing and sharing of data, infor-mation and knowledge supporting the value creation activities with application of new ICTs functions. This paper provides theoretical support for implementing servitization in the new ICTs environment and provides theoretical reference for research about value creation through servitization.

Key words: servitization of manufacturing, new ICTs, value chain, value creation, competitive advantage