二次创业平台如何在事件中塑造数字生态跳升能力？——基于事件系统理论的淘宝直播案例研究

摘要/Abstract

摘要： 本文基于事件系统理论，以淘宝直播跳跃式成长为纵向研究案例，深入探讨二次创业平台企业数字生态跳升能力塑造的过程机理，揭示战略性商业模式设计、生态开放度、平台领导力在该过程中的作用及影响机制。研究发现：主动型、被动型事件差异化地影响二次创业平台战略性商业模式的设计。具体地，二次创业平台在起步期受到被动型事件的挑战倾向于完善平台架构来整合资源，在成长期与扩展期能够通过创造主动型事件以场景化商业模式增强连接能力|平台开放度能够影响战略性商业模式设计的边界，平台领导力能够促进战略性商业模式设计对数字生态跳升能力的提升效果|二次创业平台发展过程中主动型事件和被动型事件之间的交互为数字生态跳升能力的提升带来正向反馈，巩固数字生态跳升能力。本研究对二次创业平台如何在动态环境中进行战略性商业模式设计、利用事件塑造数字生态跳升能力具有一定的理论与实践价值。

关键词: 事件系统理论, 二次创业平台, 数字生态跳升, 平台领导力

Abstract: Based on the event system theory, this paper takes Taobao Live as a typical secondary entrepreneurial platform, and makes a longitudinal case study on its 5-year growth experience. This paper deeply explores the process mechanism of shaping the digital ecological leapfrog ability of enterprises in the secondary entrepreneurship, and reveals the role and influence mechanism of strategic business model design, ecological openness and platform leadership in the process. It is found that the depth and breadth of ecological openness and platform leadership play an important role in the process of platform enterprises shaping digital ecological leapfrog ability through the design of two strategic business models. And the type, intensity and spatial attribute of the event will affect the leapfrog ability of the digital ecology of the platform. The interaction of active and passive events brings positive feedback to the improvement of digital ecological leapfrog ability, with the increase of active events and the decrease of passive events, thus consolidating the digital ecological leapfrog ability. This study has good theoretical and practical value on how to design the strategic business model of the secondary entrepreneurship platform in the dynamic environment and how to use events to shape the leapfrog ability of digital ecology.

Key words: event system theory, second entrepreneurship platform, digital ecological leapfrog ability, platform leadership

罗兴武, 宋晨青, 项国鹏, 陈帅. 二次创业平台如何在事件中塑造数字生态跳升能力？——基于事件系统理论的淘宝直播案例研究[J]. 管理评论, 2021, 33(11): 259-274.

Luo Xingwu, Song Chenqing, Xiang Guopeng, Chen Shuai. How the Second Entrepreneurship Platform Shape Digital Ecological Leapfrog Ability through Events——A Case Study of Taobao Live Based on Event System Theory[J]. Management Review, 2021, 33(11): 259-274.

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