关系质量视角下移动虚拟社区治理对组织公民行为影响研究——以知识型移动虚拟社区为例

摘要/Abstract

摘要：

从关系质量视角出发，探索移动虚拟社区治理对组织公民行为的影响机理。在已有研究的基础上，结合移动虚拟社区的特点，提出移动虚拟社区治理的内涵和构成要素。构建以成员-平台关系质量和成员-成员关系质量为中介变量的移动虚拟社区治理对组织公民行为影响的理论模型，利用结构方程和Bootstrap法对模型进行验证。通过对知识型移动虚拟社区用户的调查，结果显示：社区构建与成员嵌入对成员-平台关系质量与成员-成员关系质量都有显著影响，而社区监管和信息保护却只对成员-成员关系质量有显著影响；成员-平台关系质量与成员-成员关系质量对组织公民行为均具有显著影响，但成员-成员关系质量对组织公民行为的影响更大；移动虚拟社区治理能够通过成员-成员关系质量和部分通过成员-平台关系质量对组织公民行为产生正向影响。

关键词: 移动虚拟社区治理, 组织公民行为, 关系质量

Abstract:

This paper aims at exploring the influence mechanism of mobile virtual community governance on organizational citizenship be-havior from the perspective of relationship quality. Based on the existing researches and combined with particularity of mobile virtual com-munity, this paper gives the definition and component factors. This paper proposes a theoretical model which posits relationship quality between members and community platform and the relationship quality between members as mediating variables in linking mobile virtual community governance and organizational citizenship behavior. Structural equation model and Bootstrap method are used to test the model. Through the survey of knowledge-based mobile virtual community, results show that community building and members embedding both have positively influence on the relationship quality between members and community platform and relationship quality between members. Community monitoring and information protecting only have positive influence on relationship quality between members. Both of relation-ship quality between members and community platform and the relationship quality between members has positive influence on organiza-tional citizenship behavior while the relationship quality between members has greater influence. Mobile virtual community governance will positively influence organizational citizenship behavior with mediating effect of the relationship quality between members and the rela-tionship quality between members and community platform.

Key words: mobile virtual community governance, organizational citizenship behavior, relationship quality

迟铭, 毕新华, 李金秋, 李传云. 关系质量视角下移动虚拟社区治理对组织公民行为影响研究——以知识型移动虚拟社区为例[J]. , 2020, 32(1): 176-186.

Chi Ming, Bi Xinhua, Li Jinqiu, Li Chuanyun. Research on Effect of Mobile Virtual Community Governance on Organizational Citizenship Behavior under the Perspective of Relationship Quality——Taking Knowledge-based Mobile Virtual Community as an Example[J]. , 2020, 32(1): 176-186.

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