管理评论

›› 2018, Vol. 30 ›› Issue (6): 196-211.

• 组织与战略管理 • 上一篇    下一篇

基于经典扎根理论的虚拟企业战略管理过程模型

郝刚, 陈佳莉, 贾旭东   

  1. 兰州大学管理学院, 兰州 730000
  • 收稿日期:2015-12-14 出版日期:2018-06-28 发布日期:2018-06-25
  • 通讯作者: 贾旭东(通讯作者),兰州大学管理学院教授,硕士生导师,博士
  • 作者简介:郝刚,兰州大学管理学院硕士研究生;陈佳莉,兰州大学管理学院硕士研究生。
  • 基金资助:

    国家自然科学基金项目（71672078）；中央高校基本科研业务费专项资金项目（860026）。

Virtual Enterprises' Strategic Management Process Model Based on the Classical Grounded Theory

Hao Gang, Chen Jiali, Jia Xudong   

  1. School of Management of Lanzhou University, Lanzhou 730000
  • Received:2015-12-14 Online:2018-06-28 Published:2018-06-25

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摘要：

随着经济发展的基本趋势日益网络动态化、信息透明化、数据复杂化，使得传统实体企业为了能更好地把握市场机遇、响应消费者需求，纷纷对其组织模式进行变革，建立了具有弹性和灵活性的虚拟企业组织模式。由于虚拟企业的组织运行模式与传统实体企业迥然不同，导致其战略管理的范式、主体及具体过程也有所不同，而学术界尚缺乏运用规范的研究方法对虚拟企业如何进行战略管理、战略管理具体过程如何等问题进行的定性研究。因此，本文运用经典扎根理论方法，选择典型虚拟企业案例进行了深入情境的扎根研究。研究发现，由于虚拟企业边界的动态性和模糊性，其与传统实体企业的战略管理过程有很大不同，动态环境是不可忽视的重要要素。本文最终构建了一个一般性的针对虚拟企业战略管理过程的理论模型，并基于经典扎根理论全面分析了虚拟企业的整个战略管理过程，尤其是体现了其中盟主与盟员间的战略互动关系。本文的研究对虚拟企业成功实施战略管理提供了理论指导，有助于虚拟企业提高战略柔性和应变能力，通过高效的战略管理提升核心竞争力，确立和巩固竞争优势。

关键词: 经典扎根理论, 虚拟企业, 战略管理过程

Abstract:

As the economic development increasingly tends toward dynamic network, information transparency and data complexity, traditional enterprises have to change their organizational pattern to grasp market opportunities and respond effectively to consumer demand and many of them have set up a virtual enterprise organization model with higher elasticity and flexibility. As a new organizational form, the virtual enterprises' organizational structure and operational mechanism are different from traditional ones, so the strategic management paradigm, subject and process are also different, but the current academic community does little qualitative research by normative methods to explain how the virtual enterprises conduct strategic management and what its process is. In this paper, we use classical grounded theory and selected typical virtual enterprise cases to do a grounded research. We find that the virtual enterprises' strategic process is quite different from traditional enterprises because of the dynamic and fuzziness characters of virtual enterprises' boundary, the dynamic environment is an important factor which cannot be neglected. Eventually, this paper constructs a general theoretical model of virtual enterprise strategic management process, comprehensively describes the whole process of virtual enterprise strategy management and especially reflects the strategic interaction between the leader and members of the alliance. This research provides a theoretical guidance to virtual enterprises' successful strategy implementation. It is useful for virtual corporations to promote their strategic flexibility and adaptability, improve their competitive capability, and establish and enhance competitive advantage by efficient strategy management.

Key words: classical grounded theory, virtual enterprises, strategic management process