管理评论

›› 2018, Vol. 30 ›› Issue (12): 257-275.

• 公共管理 • 上一篇    下一篇

市场分割研究的知识结构与动态演化——基于1998－2015年CSSCI经济管理类期刊数据库的

吴小节1, 谭晓霞1, 汪秀琼2   

  1. 1. 广东工业大学管理学院, 广州 510520;
    2. 华南理工大学经济与贸易学院, 广州 510006
  • 收稿日期:2016-09-23 出版日期:2018-12-28 发布日期:2018-12-21
  • 通讯作者: 汪秀琼(通讯作者),华南理工大学经济与贸易学院副教授,博士
  • 作者简介:吴小节,广东工业大学管理学院教授,系主任,硕士生导师,博士;谭晓霞,广东工业大学管理学院硕士研究生。
  • 基金资助:

    教育部哲学社会科学研究重大课题攻关项目（15JZD020）；国家自然科学基金项目（71872053；71402055）；教育部人文社会科学基金项目（18YJAZH085；18YJAZH099）；广东省高等学校优秀青年教师培养计划项目（YQ2015060）；广东省教育厅人文社科项目（2012WYM_0010；2013WYXM0032）。

The Knowledge Structure and Dynamic Evolution of China's Market Segmentation Research Based on the Bibliometric Analysis from 1998 to 2015

Wu Xiaojie1, Tan Xiaoxia1, Wang Xiuqiong2   

  1. 1. School of Management, Guangdong University of Technology, Guangzhou 510520;
    2. School of Economics and Commerce, South China University of Technology, Guangzhou 510006
  • Received:2016-09-23 Online:2018-12-28 Published:2018-12-21

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摘要：

以1998-2015年间CSSCI（2014-2015）数据库中有关市场分割的研究文献为对象，采用文献计量法和内容分析法，探索市场分割研究领域的文献外部特征、学科知识结构及其动态演化趋势。研究发现：第一，从整体上看，市场分割研究领域的知识结构包括六个部分：市场分割的成因及影响研究、市场分割测度研究、区域经济与市场整合研究、市场分割下地方政府与企业行为研究、劳动力市场分割研究、资本市场分割研究，它们又构成了一个“2W1H”的研究框架。第二，市场分割研究领域的三个阶段动态演化趋势表明，市场分割经济影响的研究发展迅速并成为领域研究的主流，劳动力市场分割研究的发展相对比较稳定，而资本市场分割的研究则逐年减少。最后，从研究层次、理论视角、研究设计和方法等角度对市场分割研究领域可拓展方向提出建议。

关键词: 市场分割, 地方保护, 市场一体化, 学科知识结构, 文献计量分析, 社会网络分析

Abstract:

By searching local market segmentation research literature from 1998 to 2015 based on CSSCI (2014-2105) database, this paper uses bibliometric analysis and content analysis to investigate the external features, scientific knowledge structure and the dynamic evolution of Chinese market segmentation literature, and obtains the following results: First, there are six parts in the domain of China's market segmentation scientific knowledge structure:causes and effects of market segmentation; measurement of market segmentation; regional economic and market integration; local governments and corporate behavior in the situation of market segmentation; labor market segmentation; capital market segmentation, which also can constitute the research framework of "2W1H". Secondly, through social network and content analysis with three dynamic stages, we find the following three conclusions about the dynamic evolution of market segmentation research themes:first, the study on economic impact of market segmentation has developed rapidly and has become the mainstream of research; second, the study on labor market segmentation is relatively stable; third, the study on capital market segmentation is gradually reduced. Finally, from analysis level, theory, research design and method aspects, some suggestions are made for the future directions about the domain of Chinese market segmentation.

Key words: market segmentation, local protection, market integration, scientific knowledge structure, bibliometric analysis, social network analysis